Not too long ago, I wrote an article on the dangers of the internet. While that article covered many aspects of internet usage and abuses, I was and am particularly concerned with what those abuses mean for creative types like me. It has been a bit frustrating over the years to pour so much work into creating music only to be unable to share it on a large scale. I am fond of saying that if algorithms were done away with, creative people would be billionaires inside of a day. Out of six billion-plus people, finding an audience would be a piece of cake.
There's a really weird phenomenon that I've noticed among mainstream musicians. After reaching a certain level of fame, they tend to become pretty terrible during live performances—often due to burnout, drug addiction, or sheer egotism.
For as far back as I can remember, it was always a dream to work in the music business. Starting out at the age of 17, I found myself working county fairs in rural Ohio, helping to setup and tear down equipment for emerging artists.
Having over 35 years experience of playing in bands and musical groups all over the Northern Midwest and all over the East & West Caribbean (cruise ship), I have learned and experienced what to do and not do being a working musician. It really does not matter the type of gig that it is. I've done everything from church gigs, country clubs, theater/auditoriums, schools, bars, clubs, restaurants, weddings, wedding receptions, outdoor festivals, opening acts for pro touring groups, live radio and TV shows, and a three and a half month cruise ship gig.
The word “Influencer” is the cool buzz word in marketing. What is an influencer? It usually refers to a celebrity actor, singer, athlete, or internet sensation. When it comes to music, it’s whoever has the ear of a lot of people for a lot of time. If you ask the record companies who is the biggest influencer of the general public, they will say radio. But this may not be true anymore. Today, it might just well be the nightclub DJ.
In 2018, the genre of Hip-Hop and Rap has been greatly influential to many of the youth, good and bad. Money, fame and notoriety are just a few of the things that the young minds in this generation seek and envy. But, what isn’t seen? What is it that the role models and idols of this era have that makes any one of these things obtainable?
The launch of my Debut Single "My Savior" was nothing shy of a true battle. I faced challenges. It may seem like an easy task. I assure you if quality and a spirit of excellence is within you, nothing you do for the greater good will come easily. You will have to fight for it. But anything you are doing in life worth pursuing, for the greater good is worth the effort. I want to share a few tips on how I survived the launch of my new single.
New material from your favorite artists in music can reach consumers in many ways nowadays. Outlets like Spotify, SoundCloud, TIDAL, and other music streaming services are a popular way to consume sounds in today's digital era.