KOHL's PRIDE Market
Kohl’s, a department store, is facing backlash from customers over its Pride-themed clothing line, leading to threats of a boycott. The retailer recently launched its LGBT+ clothing range in honor of Pride Month, featuring items such as hats, shirts, and pants adorned with the Pride flag colors. However, some shoppers took to social media to express their concerns, particularly focusing on a grey onesie for babies. Critics questioned why Kohl's was selling Pride-themed clothing for infants and called for a boycott of the store. A viral video on Twitter showcased a customer reviewing the Pride collection and criticizing its appropriateness for children. These events drew comparisons to Bud Light and Target, both of which faced criticism and backlash for their LGBTQ+ partnerships and merchandise. Despite the controversy, many people have praised Kohl's for its Pride merchandise and have condemned those calling for a boycott. On a separate note, Target also faced backlash and made adjustments to its Pride Month merchandise due to threats and inappropriate behavior towards its employees. The specific items removed were not specified, but it was reported that items from British designer Erik Carnell's LGBTQ+-focused brand, Abprallen, were pulled from the store. Carnell expressed disappointment with the decision, stating that the merchandise was intended for the adult section and not for children.