How Narcissists Use Cognitive Dissonance to Their Advantage.
What is Cognitive Dissonance?
The concept of Cognitive Dissonance was introduced in 1957 by a psychologist named Leon Festinger. In his book, A Theory of Cognitive Dissonance, Festinger explored the ways in which our brains are hardwired to decode the world around us. He discovered when something occurs that doesn't align with our core belief system, it causes us discomfort, which makes our brains react by explaining it away in order to alleviate the discomfort.