What Is Product Placement: Types and Examples of Advertising
Advertising has long penetrated into movies, computer games, and other content, often in a native form, where the product is integrated into the plot instead of being directly advertised with a call to action. Such seemingly casual mentions constitute product placement, which has become a whole industry and entered popular promotion channels. The market for this direction is growing every year: if in 2023 the investment amounted to nearly $30 billion, then by 2026 it is forecasted to grow to $41 billion.