Interesting and useful articles about marketing, our product and online communications
How to Respond to Data Breaches as a Business
The Ponemon Institute has published a report on the financial losses of organizations that occurred as a result of data breaches. The cost of stolen information in 2021 increased by 10% compared to the previous year. The total loss amounted to $4.24 million (against $3.86 million in 2020). Most often, hackers attacked customer personally identifiable information (PII).
What is Retargeting and Why Does Your Business Need It
When users first visit your site, they don't always take the desired action. Someone is looking for more information, and someone needs to be pushed to a decision. For others, it's enough just to remind them about the product that they browsed on the site earlier.
How to Protect Your Customer Data
Previously, only one department of the company stood guard over customer data. Now data safety is the business of every employee, since access to information is provided to almost everyone, but to varying degrees. In this post, we will talk about the constant protection of personal information, the consequences of leaks and the components of reliable protection.
How CDPs Will Save Marketing in a Cookie-Free World
Cookies (third party cookies) have been the lifeblood of online marketing for over a decade. With the help of them, marketers tracked the actions of users on the Internet and made advertising. The company received information about the behavior, preferences and interests of the audience.
How and Why to Segment Your Target Audience
Business audiences are rarely uniform, especially if it is an audience of many thousands. Customers differ in age, buying methods, and interests, so making the same offer for everyone is inefficient. Segmentation of the target audience (dividing into groups) is a step towards personalization, insights for the development of new products and services, as well as the success of advertising campaigns that become more targeted.
How to Reduce Cart Abandonment Rate
According to FinancesOnline, online stores lost more than four billion dollars in 2021 due to incomplete purchases on the site. Abandoned cart is a common occurrence for an online store. It happens when a user adds items to the shopping cart on an e-commerce site but does not complete the purchase. The reasons are different. Customers change their minds about a product during checkout, refuse to buy because of an inconvenient interface or an expensive final price.
7 Effective Ways to Optimize Your Conversion Rate
CRO (Conversion Rate Optimization) is essential when it comes to lead generation and effective sales. In an attempt to improve the functionality of sites, many companies overload it with complex algorithms and completely forget about convenience and logic. However, it is "smart" but not complex sites that work best for traffic.
Web 3.0: What It Is and How It Will Affect Marketing
Progress does not stand still, and Web3 has already appeared on the horizon. There are many rumors surrounding this concept and almost no specifics. However, it’s clear that marketing will have to face new realities. In this post, we will talk about what Web3 is, when to expect it and what marketers should prepare for.
Podcasts have taken over the world. There are over four million podcasts, and the average person listens to eight podcasts per week. Podcasting is like radio, but it's much more convenient because the episodes are available at any time and on different devices.
A Beginner's Guide to Drip Marketing
Customers are not ready to buy right away, even if they have subscribed to your newsletters. When the product is complex, the user needs time to explore it. The business task is to help the client make a purchase decision. This can be done in different ways. Your company can tell a story about the product, demonstrate its own expertise, build customer trust or offer favorable conditions.