Interesting and useful articles about marketing, our product and online communications
5 Alternative Tools to Third-Party Cookies
Just a few years ago, every marketer relied heavily on third-party data, or cookies from external sources. However, Google's recent decision to cease collecting this information has left marketers searching for new ways to work with customer data. Although they have another year to prepare, 54% of respondents claim to have already taken steps in this direction. According to 85% of those surveyed, their work's effectiveness is directly dependent on cookies, while 77% say that Google's decision has negatively impacted marketing business processes.
Data Quality Audit: What Is It and How It Can Benefit Your Marketing
The world generates 2.5 quintillion bytes of information every day, with the Big Data market reaching $274 billion in 2022 and the analytics platform market following suit. This upward trend shows no signs of slowing down.
Email List Cleaning: Benefits and Tips
Clearing your subscriber list of outdated and inactive email addresses can increase email deliverability and boost conversion rates. With a clean list, more subscribers will receive your marketing messages and click on the links you provide, as only those genuinely interested in your content will remain.
No one doubts that email campaigns are a powerful marketing tool. Every day, 4 billion people check their inboxes and read their emails. The ROI for email campaigns can reach 3600% in some cases, making it one of the most effective acquisition channels.
Viber Messaging Campaigns
Viber is far from the most popular instant messaging app in the world. However, it is used by over a billion users in 190 countries. That's why Viber campaigns are a good way to reach a large audience that doesn't hang out on either Telegram or WhatsApp. The tools of this messenger are suitable not only for personal messaging, but also for business. There are ads, channels and special communities. Not to mention the ability to integrate via API with other services that simplify and automate the communication with your customers.
How to Use Transactional Data to Grow Your Business
There are many sources of information that can be used to study the target audience and customer behavior. For example, you can track the actions of visitors on the company’s website — any data collected will be very valuable. It is better for a business to build marketing campaigns based on the analytics of the accumulated information, because this way the creatives will hit the target.
Why and How to Calculate ROI, ROMI and ROAS
If your company only invests money in development, but does not earn it, that’s definitely something to think about. ROAS, ROI, ROMI metrics are used to evaluate the effectiveness of investments in business and individual areas of work and, as a result, to see the weak spots and make the right decisions to change the strategy.
How to Promote Instagram in 2023
With 2 billion active users, Instagram* is one of the most used social platforms. Only Facebook, Youtube and WhatsApp can boast a larger audience. Almost every Instagram user follows at least one business. Instagram regularly introduces new tools for business, such as shopping tags and the Shop tab. No wonder, 44% of people use the social network to shop weekly. All these stats make Instagram a valuable platform for promoting your business.
9 Budget-Friendly Ways to Market Your Business
Effective marketing campaigns are important for large corporations as well as for medium and very small companies. They are all interested in promoting their business, attracting new customers and increasing sales. The only difference is the amount of money a business can afford to spend on advertising.
How to Optimize All Stages of the Customer Journey
Collecting information about customers without a purpose is inefficient, as it will not bring benefits. While 1st, 2nd and even 3rd party data can improve customer experience when used with the right tools and strategy.
WhatsApp Newsletters: How to Do It Right
WhatsApp* is the most used messaging app in the world with two billion users. It can be used to quickly communicate with customers, increase sales conversion up to 112%, send files, and integrate with your CRM and other services. All this is beneficial for business.
How to Stop Email Going into Gmail Spam
Gmail has about 1.8 billion active users who receive and send dozens of emails every day. The channel is still a popular marketing tool for businesses, but not all emails reach the addressee. Algorithms block about 10 million messages daily, although only 0.1% of them are really spam.