Interesting and useful articles about marketing, our product and online communications
23 Types of Marketing
Marketing is a broad field that includes a variety of directions, each of which has advantages and disadvantages. Due to the active development of the field, there is always something to add to the list that already includes dozens of types of marketing.
Top 10 Myths About Marketing Automation
There are dozens of stereotypes about marketing automation. One of them is that it will make your business flourish without much effort from marketers. The main misconception about marketing automation is that it will launch a system that will do everything by itself and bring in leads effortlessly. But computers cannot do business for people: come up with strategies, build marketing communications and sell.
What are Metaverses
Metaverse is one of the main words of 2021 according to Collins. Despite its popularity in the media and the peak number of search queries in 2022, a lot of people do not know what this word means. Metaverses are no longer fiction, but a real space for entertainment, education, work and marketing.
How to Keep Visitors on Your Website
If you want to understand whether people like your website or not, look at how much time they spend there. Short sessions are often caused by low-quality content, slow site speed, unattractive design, a mismatch in expectations, technical errors, etc. Longer sessions, on the other hand, make it clear that your website is useful.
Data Science in Marketing and Business
In a second, Google processes over 99 thousand search queries, and thousands of photos are posted on Instagram. The amount of data on the Internet is skyrocketing. Being a resource for business and marketing, data is everywhere. Data science allows one to process and analyse data. It also helps to deal with business issues in retail, industry, banking and other fields.
QR Codes for Business: Pros and Cons
During the Covid-19 pandemic, QR codes began popping up everywhere. The technology first appeared in the 90s, but the beginning of mass vaccination made it known for people all over the world and showed new prospects for business. The pandemic has sped up the penetration of technology into business processes. QR codes are used for contactless payment, they store marketing offers and product description, etc. A QR code is easy to use. A large amount of data can be encoded in it, so it seems to be a magic wand (e.g. there is no need to print a restaurant menu if you can print only a QR code leading to a web page with it). However, the technology sometimes can harm business. In this piece, you will learn how and where QR codes work, why it's profitable to use them and when it's better to abandon them.
Messenger Marketing: Benefits and Strategies
Messaging apps are taking over the world and breaking records in app downloads. According to global statistics, WhatsApp was downloaded 40 million times in January 2022 alone. Telegram was downloaded a little less — almost 36 million. As you know, marketers go where there is an audience.
Low-Code and No-Code Development Platforms
Create a website without programming skills, make a chatbot, an online store, a mobile app, automate a business process without the participation of developers. Do you think all this is impossible? Well, you definitely need to learn more about low-code and zero-code.
A Guide to Cohort Analysis
Immediate return marketing campaigns are a dream of marketers. However, they are possible for simple products that are available for one-click purchase. As for complex and expensive products, their promotional costs pay off longer. How to evaluate the effectiveness of such campaigns? First things first, consider the time factor and detail your customers according to it. If you are wondering how to do it, we are here to tell you about cohort analysis.
How to Reactivate Inactive Email Subscribers
About 333 billion emails are sent every day worldwide, and by 2025 the number will grow to 376 billion. Email is not inferior to messengers and other communication channels. However, users do not read all emails: the average Open rate - 25%. A click-through rate, and consequently the number of purchases, is even lower. That's why it is vital to draw the attention of subscribers wisely. Not all customers who receive your newsletter are active users. Some people may simply lose interest in your content. When subscribers do not read the emails, the business loses money — the company wastes marketing budget on newsletters and worsens the reputation of its IP address.
Promo Codes: How to Use Them for Business?
Promo codes give you a little money off at checkout, and they are an excellent way to promote new products or get customers to come back to shop in the future. They're also a great way to run a special promotion on social media. For example, you can offer 50% off your product using the code YEAHBUY50.