Interesting and useful articles about marketing, our product and online communications
Maximize Sales: Seasonal Marketing as a Profit-Boosting Tool
Demand for products and services isn't always constant. Some items are only purchased during specific seasons, such as sandals in summer, snow tires for cars in winter, or Valentine's Day gifts on February 14th. To maintain consistent sales, marketing strategies must adapt to these fluctuations in demand.
Voice Search as a Digital Marketing Tool
Not long ago, voice commands from a person to a computer were scenes from science fiction movies. Today, over 50% of people use voice search to find information on the internet almost daily. Voice search offers a convenient way to quickly and easily access information in various aspects of life, such as stores, services, weather, current news, and more, especially when users are driving or have their hands full.
What is a Communication Strategy
High sales and brand recognition are impossible without proper communication. Moreover, communication with customers and potential audiences should be regular and consistent. Only in this way will users form a unified brand image and trust will increase.
2023 Business Roadmap
While marketers often concentrate on attracting potential customers and converting them into buyers, this approach rarely yields the anticipated results. Gartner agency has calculated that only 5% of purchases happen directly through the sales department, with clients interacting with companies through marketing channels such as social media, websites, blogs, and press releases.
What are PWAs
Mobile apps are a popular way to conduct essential marketing communications with customers, but their development can be costly and time-consuming. Hence, an alternative emerged in the form of Progressive Web Apps (PWAs), a technology that Microsoft began developing in 2000. A Progressive Web App displays a company’s website data within the familiar interface of a mobile application, blurring the lines for users.
Exploring Loyalty Program Options
75% of customers choose companies that offer them bonuses. Additionally, 43% of the audience spends more money on brands to which they are loyal. Therefore, developing a loyalty program is a crucial aspect of marketing in various businesses. Retailers, marketplaces, cafes, restaurants, airlines, online services, and more build relationships with their audience through bonuses and other privileges.
Email Campaigns About Promotions
Customers love discounts and often subscribe to brand newsletters to not miss out on lucrative offers. Companies are well aware of this and periodically organize promotions to boost sales, draw attention to new products, or re-engage subscribers. Promotional email campaigns are used in both regular and situational marketing campaigns, covering various marketing channels. Sending promotional messages via email remains one of the most popular ways to capture customers' attention with special brand offers. In this article, we will discuss the different types of promotional campaigns, how to create them, and provide examples.
How to Quickly Increase Your Customer Database for Email Marketing
Have you ever faced the disappointment of readers unsubscribing from an email newsletter you spent almost the entire workday preparing? This kind of frustration is like a teacher losing your perfectly written exam paper.
A Webinar As a Marketing Tool
According to statistics, 20-40% of webinar participants become qualified leads - potential brand customers. Online events have long been working in marketing: they expand the audience and attract new buyers. Through webinars, not only do they educate users, but they also build marketing communications.
Video Marketing for Brand Promotion
Video content is currently at the peak of its popularity and is projected to remain relevant for a long time. By 2023, the number of viewers of this format is expected to reach 3.5 billion. Horizontal and vertical videos have already been integrated into almost all marketing channels. The world’s leading video platform, YouTube, attracts 2.5 billion monthly users, while TikTok engages billions of users every month.
Services for SMM and Content Generation in Social Networks
To reach a wider audience, brands utilize various marketing channels. Ignoring social media for promotion means missing out on a huge potential audience. In early 2023, 4.7 billion people were using them, and this number continues to grow.