Interesting and useful articles about marketing, our product and online communications
How to Win Back Email Subscribers
It is okay when people unsubscribe. Although the average unsubscribe rate from email newsletters for different industries is only 0.1%, this indicator is also worth working on. There are many reasons why users unsubscribe. This may be caused by the quality or quantity of messages, a change of interest, or a new email address. About 333 billion emails are sent every day, and one person receives dozens of messages a day. It is difficult for companies to break through such a flood of messages, so marketers are looking for new solutions to keep customers from unsubscribing. One of them is to save a subscriber who has already clicked on the 'Unsubscribe' button.
What are Webhooks
The human body knows exactly when to eat or sleep. We don't have to ask ourselves every time, «Are you hungry?». A signal received at the right time, without prior request. Webhooks work in the same way. Let's look into the subject: what it is and what advantages it brings.
Entering the market blindly with a new product is a risk for a company. If you encounter a strong player there, the whole business plan will probably collapse and losses will follow. Even if your business has been operating for a long time, you shouldn't underestimate existing competitors. The only way to stay competitive is to «run faster» than other companies with a similar product, or at least keep up with them. Perfect knowledge of your competitors plays a key role here. To achieve this, you need to conduct a competitive analysis.
Everything You Need to Know About Cascade Campaigns
Communication with customers is one of the top-priority tasks for companies. Timely notifications of promotions, order delivery or changes in plans is a must-do for businesses to have loyal customers and receive positive feedback. There's no single communication channel that all customers would use, that's why companies usually have several ones: social media, SMS, email, messaging apps, push notifications and so on.
SMS Marketing: Advantages, Examples
Ever since sending the first SMS in 1992, the technology has grown globally and has become a marketing tool: five billion people around the world send and receive text messages. Despite new promotion and communication channels, short text messages continue to serve its purpose. The open rate of short text messages reaches 98%, when the average open rate of emails is only 20%. Such a result is a significant reason to introduce SMS into marketing.
CTA: What is It, Why do You Need It and How to Create One
More than 90% of users notice a call to action (CTA) when reading a headline. The right marketing content always includes a call to action that pushes a potential customer through the sales funnel. However, according to statistics, there's no CTA on 70% of websites of small B2B businesses. It's a drawback because even a selling description of your product won't make the user purchase immediately. A CTA facilitates a customer journey to conversion and explains what to do next.
NFT: What It Is, How It Appeared, What It Is For
Today, there's a lot of buzz going around NFT. It's the word of 2021 according to Collins dictionary. And the popularity of the technology will continue to grow. The NFT market size reached $25 billion in 2021. According to forecasts, this number will reach $35 billion in 2022 and will increase to $80 billion by 2025.
1st, 2nd and 3rd Party Data
Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data. Lack of necessary information about target audience results in loss of money. Businesses that personalize communication with their customers using data have ROI 5-8 times higher. That's why companies are switching to a data-driven approach.
Marketing Automation for Online Education
The Internet has given marketers a variety of tools to attract new customers and retain old ones. One of the most powerful among them is marketing automation software. The advent of CDP has brought the work with client data to a new level. Of course, this cannot but affect the fast-evolving industry of EdTech.
23 Types of Marketing
Marketing is a broad field that includes a variety of directions, each of which has advantages and disadvantages. Due to the active development of the field, there is always something to add to the list that already includes dozens of types of marketing.
Top 10 Myths About Marketing Automation
There are dozens of stereotypes about marketing automation. One of them is that it will make your business flourish without much effort from marketers. The main misconception about marketing automation is that it will launch a system that will do everything by itself and bring in leads effortlessly. But computers cannot do business for people: come up with strategies, build marketing communications and sell.
What are Metaverses
Metaverse is one of the main words of 2021 according to Collins. Despite its popularity in the media and the peak number of search queries in 2022, a lot of people do not know what this word means. Metaverses are no longer fiction, but a real space for entertainment, education, work and marketing.