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What Is IVR Blasting?

By rebeccaPublished 3 years ago 3 min read
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IVR is an acronym for interactive voice response. It has been in existence for many decades. In the case of offering professional communication services, IVR is one of the best and must-have solutions. Due to the increasing need for IVR, it has been part of many big solutions such as intelligent call center software, IP PBX system, voice broadcasting system, etc. Some new VoIP solutions are also developed by leveraging the power of this feature. In this article, we will dig deeper to share more details about IVR blasting.

What is IVR blasting?

Before understanding IVR blasting, it is necessary to understand IVR.

IVR can be a feature of a VoIP solution or it can be an independent solution. The fundamental role of this feature is playing voice prompts, allowing users to choose an option with voice commands or a dial-pad. Depending on the response, the IVR can play another message to let the customer or user interact with the IVR system. IVR can be used for multiple reasons such as:

1. To answer frequently asked questions

2. To auto attend calls

3. To run surveys

4. To collect feedbacks

5. To connect the caller to the right executive in the right department and more.

There are many use cases of IVR.

IVR blasting is a feature available in the intelligent call center software and voice broadcasting solution. It is also available as an independent solution. The IVR blasting is an outbound interactive voice response system. A very few people know that IVR can also be used for outbound campaigns. And one of the major use cases of outbound IVR is IVR blasting.

How does IVR blasting work?

The admin or a supervisor creates multiple voices prompts and maps them in an outbound IVR menu. With the help of a voice broadcasting solution, intelligent call center software, IVR blasting system, or any other system IVR blasting campaign can run.

The IVR blast will send the predefined outbound IVR menu to all customers or prospects in the list. The system will automatically call all numbers in the list. As soon as the person receives the call, the IVR blast will play an outbound interactive voice response prompt. The person can interact with this system with a dial-pad or voice prompts. This software or feature of one of the solutions will collect the response from each user and show it as reports in the system. In case, if the software cannot reach the person on the first attempt, it will also do multiple retries to make sure it reaches each lead from the list.

The admin can view all responses in the reports. The admin can also export reports to show them to the higher management. Along with the responses of users, the reports can also show the number of retries, the status of the call, etc.

The IVR blasting has multiple use cases, depending on the industry vertical and business. It can work as a powerful tool to generate leads, as well as, to make customers feel valued. This is the reason even intelligent call center software offers it as one of the add-ons or integrated features.

Our intelligent call center software, iCallify, comes up with many amazing features that can help you automate or enhance your existing operations. It provides one of the best call center solutions across the globe to meet modern-day requirements of call centers and contact centers of different sizes. iCallify contact center solution will streamline all conversations and simplify your customer care and help you in lead generation campaigns.We can cover all features in a demo. Contact us to book a free demo NOW!

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