How to Personalize the Direct Selling Business Platforms for a Worthwhile Distributor Experience?

“A satisfied customer is the best business strategy of all.”

- Michael LeBoeuf

The direct selling industry has received an overwhelming welcome in the hearts of consumers over the years. Distributors are the growth hormone of any direct selling business. Entrepreneurs must innovate the business journey with the best technology out there, to stimulate and engage the distributors. A lot of companies have plummeted because they just were not able to catch up with the expectations of their distributors. How can direct selling invent new ways to engage and satisfy their distributors? How can they innovate their digital platforms to become the company that their distributors can look up to? Let’s get into it, shall we?

We live in an era of marvelous technological advancements. As direct selling is innovated with digital software platforms, there are a lot of ideas to make the best out of it. Besides sales and performance figures, distributor engagement can be enhanced with personalized software programs. Distributors can track their performance as well as their team’s performance with the help of graphical representations such as charts, genealogy trees, etc. Being able to watch themselves grow is so satisfying, isn’t it? There are also a set of other interesting things like simplified online training, webinars, business insights, etc.

Who doesn’t love being rewarded for a job well done? Direct selling software platforms can be automated with recognition programs such as referral rewards, loyalty bonuses, performance incentives, etc. Achievements can be published among distributors with the help of automated emails and in-app notifications. It is also important to set simple and realistic goals and expectations with the business growth. It is important to make them understand that they are awesome and they belong here, with the business.

“Your most unhappy customers are your greatest sources of learning.”

- Bill Gates

Creating community platforms can help potential distributors to understand the various aspects of the business. Online community spaces can be scheduled with Q&A sessions so as to bring clarity to distributors and engage them in future events. Offering an open forum where distributors can express their concerns and grievances brings about the feeling of security. Empathy is one of the greatest tenets to be implemented in the direct selling community. Distributors must feel that their voices are being heard. Software platforms support automated feedback forms, surveys, etc to understand what needs to be changed. It is a great way to show them that in how many ways can their voice be heard. It is one of the highest forms of respect they deserve; to be listened to!

Gamification of direct selling software is a great way to increase distributor engagement. As Karl Kapp quoted, “Games and gamification both can lead to high levels of learner engagement and motivation", business platforms can be made very much engaging using gamification. Daily quizzes, surveys, lucky draws, etc favors distributor engagement. Gamification of software platforms allows for rewarding the distributors with product discounts, product early access, etc. Game points/credit systems are widely used for boosting distributor engagement. It is important to keep the fun going while also imparting essential information about the business. Expand your ideas to find more ways to entertain them.

Direct selling can highly benefit from encouraging healthy competition among distributors. This is exactly the objective of leaderboards and ranking systems in the direct selling software. Distributors can look up to their sponsors and aim for larger business goals. It also increases their engagement in team-building activities. Distributors can earn rewards, incentives, promotional benefits, etc upon reaching certain levels/ranks. Budding distributors are largely impacted by such automated systems.

A simple and attractive user interface is also key to distributor engagement. With innovative dashboards, distributors can access a number of useful information easily, without having to navigate much. It is way more convenient and satisfactory for them when everything is available under one roof.

Distributors who are new to direct selling can learn a lot from online support systems such as product catalogs, marketing insights, sponsor support, etc. Software platforms must be equipped with all the necessary tools and necessary information to help them towards their next step. Performance analysis and automated suggestions can guide distributors at all stages. Customer support content like catalogs, training videos, etc must be flexible so that it can be accessed and viewed across various digital platforms, including mobiles phones, laptops, etc. Distributor engagement largely relies on the ease of access of the content related to the direct selling business. Imparting such knowledge makes them confident that they know what they are doing.

With a variety of options on the horizon, it is up to the entrepreneurs to research the options and personalize the distributor experience for better engagement, productivity, and above all, a delightful customer experience!