How to Write Effective Press Release Email Subject Lines?

A press release is one of the most important business tools in the market that that helps to generate media exposure and offers maximum coverage for business. In order to get the attention of the journalists and media reporters, the press release pitch email needs to stand out. Journalists receive a ton of press releases every day if you want your PR to get picked, the subject line must catch the attention of them.

In order to craft the perfect press release email subject lines, you can use some particular phrases or techniques that help to make it more attractive and attention-grabbing. Here are some effective tips to follow.

1. Be Clear, Concise and Specific

The email subject line should summarize the whole story of the PR which offers a preview of the content yet it needs to be precise and brief. Brief and precise lines are easy to read and capable of quickly grabbing the attention of the readers. Make sure to keep it informative and avoid all generic and vague terms that make it appear as a misleading sentence. Make sure to use keywords that relate to the industry. Avoid jargon and complex sentences.

2. Be Relevant

The email subject line should also reflect the fact that it is relevant and timely information that has newsworthy value in it. You need to show that it can solve some kind of problem or provide a solution. Make sure to use words and phrases indicating the urgency and importance of the matter. You can also emphasize exclusivity. Use the words like ‘Limited’, "breaking", "first", "now", and "today", etc that shows the relevance of the news. Do not try to create hype with exaggeration.

3. Creative and Catchy

The email subject line should stand out among all the other emails which increases its open rate. The subject line needs to pique interest instantly which is a sense of curiosity. Try to use words that sound more organic and human because it is highly important in this age of AI. Try using words like "surprising", "stunning", "inspiring", or "discover" that can provoke some sort of emotion or imagination. You can also use humor, wordplay, or puns if you are good at it. It makes the subject lines more memorable and impactful.

4. Simple and Short

The subject line needs to be read at a glance. It should be easy to read and should not consist of any tough or complex language. Try to keep the subject line short, preferably 6 to 10 words. It should not be more than 50 to 70 characters. Try to avoid all the unnecessary punctuation, words, and capitalization that create clutter and distract readers from reading the whole line. Try to use a clear, direct, and simple tone that can grab attention without demanding for it. No passive voice must be used as your focus should be on active voice and direct approach with no room to spare. Try to write your press release more reader-friendly so that everyone can understand easily.

5. Optimize and Test

The email subject line should be also tested and optimized in order to ensure a positive response. That is how you can align your PR goals and achieve them with more potential customers. You can use online tools and other platforms to measure performance and analyze the subject lines that you have created. You can measure them based on various parameters like feedback, open rate, conversion rate, click-through rate, and may others. You can experiment with different words and terms that make it more successful. You can also use a quote or a call-to-action to enhance the performance.

Concluding Thoughts

Email subject lines play a vital role in press release pitching. Based on it, the journalists opt for their story and your PR can get published. Make sure to follow the aforementioned tips and craft compelling subject lines that can easily grab the attention of all.