What is UI UX Design? | What does a UX UI designer do

User Interface/User Experience and User Interface/User-Centered Design are the two terms that relate to each other, but they are not the same as we often refer to them as.

UI (User interface) refers to the end user's interaction with a computer. It is what your customers see and interact with when using and interacting with software or hardware. It is a term used for both web-based systems and mobile devices. In this article, I will discuss user interfaces, how it applies to an organization and some of the key factors for success in the ever-increasing competition across sectors.

UX (User experience) focuses on delivering the value that users want by creating experiences that enable people to solve their problems. This includes developing products, services, processes, marketing tools, and processes that can improve the experience of your clients. In these ways, it is the foundation for providing great customer service and ensuring the smooth flow of communication between brands and consumers.

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Ui and UX are closely related because UX is about delivering solutions while UI is about achieving the solution with the right design or usability. This means that although they are different things, people use them interchangeably.

User Interface vs. User Experience

The main difference between UI and UX is that user interface refers to your experience with a product while UI refers to your experience with the experience of using the product.

For example, if you purchase a new pair of jeans from Gap to dress up your outfit. When buying clothes, one thing is clear it doesn't matter what kind of clothing you choose, the point is to get dressed that day. But when doing so, UX is the experience you have of wearing those clothes, dressing like yourself, enjoying the experience, getting ready for work, etc. If you do that and make sure everything fits well, then you are satisfied with the outcome and a comfortable fit.

But now, let's imagine you buy something else that also comes in a set of smartwatches. You may find out that when taking care of your health, you wear the watch every night before going to bed. The smartwatch has become part of our daily life. For many years, there was no need to think about how to use it, just enjoy the experience. Today, we pay more attention to the way we use our devices, and all their features are being discussed everywhere we go. So, you are able to create a UX.

The reason why we have such differences is that each involves thinking differently. There is nothing wrong with giving preference to either method. UX requires us to think about issues from every angle, which gives us a feeling of understanding the problem from different perspectives. Then UX demands us to try to find compromises that satisfy everyone's needs. On the other hand, UI can help you make decisions before making them. As said above, UX needs you to understand the problem, whereas UI gives the solution.

Another aspect is that in order for any company to succeed, it must have good products/services, and be aware of its competitors. A company needs to provide excellent customer experiences, so its ability to deliver good products depends significantly on the quality of this experience.

In general, what matters most is the quality of the final product, the ease of usage, and a pleasant experience for the user is why user interface/user experience is important. To ensure the best of it, a designer must first know its purpose, the current state of affairs, and the desired goal upon which UI/UX can improve.

Ui and UX: Key Factors

When companies struggle to identify what UI/UX is all about, they tend to rely on their own opinions and views as to whether they are relevant in today's ever-changing world. While these judgments are highly subjective, they can be effective in guiding you toward your goals, no matter how complex or unique. At least, that is how they've been proven in the past. Let me give you my personal view: I am confident in saying that I have had a positive impact on the field of UX/UI for over the 10 years I have worked in it. My team and I were always trying to expand the boundaries of our knowledge, develop better products and services, and offer superior UX/UI services to our clientele. We went beyond anything conventional to learn about the latest trends, technologies, and methods to achieve our aims.

Here are the top three reasons UX/UI must be a priority:

1: Faster Processes and More Productivity

One task that takes time to finish is adding details to a document, even if it does not concern the entire workflow or business. These kinds of tasks increase the level of paperwork and reduce efficiency levels and productivity. One common scenario is writing detailed descriptions for large projects or manuals. Many professionals consider it a waste of resources because they spend more time reading through it than actually completing the project. Also, they tend to take multiple days, weeks, or months to complete the project due to numerous revisions and changes. That means more effort, money, and time spent in managing it all.

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