How To Do NFT SEO?

NFT stands for non-fungible token (NFT) — a digital asset that represents virtual products including art, videos, music, photos, etc. NFTs differ from cryptocurrencies as they represent one-of-a-kind cryptographic items that cannot be replicated. The asset is kept on a blockchain, which is a digital ledger.

NFTs are becoming increasingly popular, and are a great way to share and sell your digital creations. You should know how to market it so that people can notice and buy your NFT. Many digital asset owners opt for marketing agencies to attract buyers, but what if you want to do it in-house? With that in mind, you need to implement social media marketing (SMM), content marketing, and SEO strategies for your NFT trading.

Let’s dive into 7 marketing tips to help excel your NFT marketing and stand out in the crowd.

Consider Organic Search

Buyers that are interested in purchasing NFT projects can use search engines to locate markets. You need to increase your online presence so that people can notice your NFT collection. Effective SEO will help you boost your website visibility. Here are some steps you need to follow:

• Make your website SEO-friendly.
• Create new pages and add a separate blog section to your website.
• Get verification from Google and other search engines that confirm your website domain is secure.
• Create short, concise, and optimized titles and headings.
• Be sure that any content you have is original and high-quality.
• Perform keyword research to rank with targeted keywords.

You can opt for SEO service providers to have a higher ranking on search engines professionally if you don’t have the resources to execute it in-house. Through SEO, you can generate more traffic and have more chances to sell your project.

Improve Page Load Time

SEO services provided by an agency will help boost your website’s visibility on search engines and improving page load time is the first method for attracting more visitors to your website. Try to meet the current demands of the industry and increase the page load speed so that people will stay on your website to read and view other pages. Site speed is a ranking factor used by Google and other search engines. Here are some tips for you:

• Use a fast host.
• Compress your files by using Gzip.
• Try to reduce the number of HTTPS requests as much as possible.
• Optimize website images and photos.
• Streamline your code.
• Delete media files and images that are not important.
• Optimize your database and eliminate anything that you don’t need.
• Use website caching.
• Lower the number of plugins.

Use PR

Your brand becomes more well-known the more public exposure you have. As a result, you should aim for your NFT to be seen and talked about by third parties as well in various formats starting from articles to interviews.

You can also work with general media to market your NFT initiative, depending on the characteristics of your NFT project. You should not expect prompt results from this method.

Use public relations (PR) to establish a positive reputation for your project and reach out to a larger audience on various platforms. Through PR, you establish credibility, build relationships, and share the right content in the right place. When you use the power of PR, you generate more bids and boost sales.

Implement SMM

You can establish an online community by applying social media marketing best practices. You should start by creating accounts on platforms that your target audience uses the most, including Twitter, TikTok, Linkedin, Telegram, etc. Twitter has shown to be the platform of choice for many NFT creators. Once you've set up an account, start sharing educational pieces about NFTs so that the target audience will understand what it is. Because NFTs are still relatively new in the online world, you can create informative videos to raise awareness about the project.

Utilize Content Marketing

Starting from guest posts to on-site blogs, you can always benefit from content marketing. There are many ways you can use this marketing strategy to educate your customers and spread the word about your collection. SEO-optimized blogs will help your website increase its ranking on search engines.

Don’t Forget About Email Marketing

One of the most productive ways to contact prospects is email marketing. Email marketing is the best way if you want to share the latest news about your NFT marketplace with your customers. Especially, you need to pay attention to new members of your community. You should customize your emails for each user and send them when it’s most appropriate. You can also send some educational videos and messages regarding new trends.

Think of Collaboration

This is another great way to get the word out about your NFT. You can work with content creators from your industry to promote your NFT and you can use influencer marketing as people are more prone to buy products that their favorite public figures recommend. NFTs, for example, are frequently associated with the arts. As a result, you can promote your NFTs by sponsoring music performances, art shows, sporting activities, etc.

These were some of the tips for NFT marketing strategies, implement them in your business to boost sales and drive more traffic.