Kindred Bravely Celebrates Motherhood with By moms. For moms. Campaign

Trusted maternity and nursing brand Kindred Bravely has announced an inspirational new campaign, "By moms. For moms.” in conjunction with unveiling a brand evolution. Rooted in the company's core values and history, “By moms. For moms.'' celebrates the beauty and resilience of all moms and the transformational journey that is motherhood. As a company built and run primarily by moms, Kindred Bravely empathizes with the realities of motherhood, offering invaluable assistance through its thoughtfully developed products and inspiring community. The CEO of the award-winning maternity clothing company, Lisa McNeill, explains, “We’re thrilled to debut our brand evolution and updated website, which really centers on our passion for supporting moms. As moms ourselves, it’s a privilege to be on this journey with other moms, and since we’ve been there, we know how much help they deserve. Our incredible new website features will help moms make the best choices for pregnancy and postpartum products. Plus, being a part of the By moms. For moms. campaign video with my own daughter was such a treat!”

Kindred Bravely has been the go-to brand for comfortable, functional maternity & breastfeeding clothes since 2015, helping moms on the transformational journey of motherhood. The award-winning company also brings moms a supportive community, best-in-class customer care, and relatable, educational content - all intended to make things easier for them.

In 2015, after she was facing difficulty in finding comfortable nursing pajamas, Kindred Bravely co-founder, Deeanne Akerson took matters into her own hands and decided to design her own; from there, this simple idea sparked the birth of Kindred Bravely. Kindred Bravely is dedicated to catering to mothers, being a part of their journey, and providing unwavering support, every step of the way. They understand both the challenges and joys and highs and lows of motherhood. Whether it's through their thoughtfully designed products, supportive community, or empathetic customer service, Kindred Bravely stands by mothers, ensuring they feel understood, empowered, and cherished throughout their motherhood experience, and the By moms. For moms. campaign represents just that.

To help encapsulate the campaign and overall mission of Kindred Bravely, the company shared a new video, sharing, “By moms. For moms. From the heart. From the beginning.” This video authentically and beautifully illustrates the company's unwavering dedication to mothers and even features real moms and families within the Kindred Bravely team.

Alongside refreshing new branding, Kindred Bravely has also introduced new website features, specifically tailored to help make the lives of moms easier. The company debuted a range of new website additions and tools, including a fitting guide, updated product imagery, enhanced navigation systems, and educational resources such as the ultra-helpful Bra Style Guide and parenting blog insights. The team at Kindred Bravely mindfully crafts every detail to cater to the diverse needs of moms at every stage of their motherhood journey.

From the beginning, Kindred Bravely has dedicated itself to support moms with high-quality breastfeeding & maternity clothes, unparalleled customer care, and uplifting content. Guided by generosity, the company has donated over 101,000 bras and over $4.6 million to organizations that assist underserved mothers. Kindred Bravely isn't just a business; it's a supportive network of real moms (and dads!) who share the goal of empowering mothers. And in light of this brand evolution, it will be able to amplify that reach.

From the heartfelt campaign to the genuine support offered in every product and service, Kindred Bravely exemplifies a company built on empathy, compassion, and empowerment for mothers, no matter what stage of the motherhood journey they are on.

For more information about Kindred Bravely visit www.kindredbravely.com and follow the brand on Facebook, Instagram, TikTok and Pinterest.