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Digital signage, also known as electronic signage, includes all the screens you see In public. These screens are synced and controlled through small hardwares attached to displays. This hardware is usually managed through software such as CMS (control management system), allowing you to access the displayed content.

Digital Signage Australia is one of the most popular countries when it comes to tourism. Every brand is competing with the other to get best sales. The best way to advertise one’s brand today is using digital signage. Not only advertisement, but digital signage can be used in several ways, such as to display information about an organization, digital display maps, interactive games, and much more.

Essentials you Should Know | Digital Signage

Choosing the Right Hardware

Display

Commerical Vs. Non-Commercial

The first thing that comes to mind after hearing about digital signage is screens. It would be best if you had the right screen for the proper purpose. Most people wonder if the screens used in digital signage are the same as those used at one home. Mostly, they are not. The professional screens used for digital signage are special kinds of screens that are made for commercial purposes. These commercial quality screens are usually more expensive than the consumer ones but tend to have benefits like having more extended warranties than the latter.

Smart Vs. Non-Smart Displays

There is not much of a price difference between smart and non-smart TV today, so it’s better to buy Smart TVs as they tend to remove extra hardware for display. It is essential to check the specifications of the smart TV you will buy as you don’t want an older version of the operating system. The CRM software for digital signage by any electronic signage company might be available today on the Appstore of your smart TV, but soon it may not support the older versions. So it’s best to buy not the latest but updated versions of smart displays.

Tablets

Some places won’t require big screens, such as elevators or food chains to order stuff. Tablets have their OS and would provide an interactive experience for the user; hence it’s a great and affordable way for digital signage.

Media Players

Consumer Media Players

A media player will be a must for those who will choose non-smart consumer or commercial displays. Consumer media players are those which are usually available near your hardware store. Amazon firestick and Google Chromecast are examples of consumer media players. While these media players are readily available, and the older versions may provide you with an affordable solution, these media players are not made to be used all the time.

Commercial Media Player

Commercial media players are designed for this purpose which means they are intended to go 24/7 outdoors or indoors. Commercial devices do not get heated, and some industrial, and commercial media players are also moist and shock resistant for extended durability, especially outdoor use. Moreover, commercial media players have better processing speeds and can easily handle 4K videos daily.

Choosing the Right Software

Once the hardware is set up, you will require software to sync your content all day. For small businesses like 2 to 3 screens, many enterprises offer this kind of CRM software for free on all major OS. However, if you have a big business with many screens in different locations, it is best to opt for a software service from a good provider. The paid subscription will have its perks like tech support, remote control of all screens, scheduling, and much more. However, for any subscription you choose, be sure that the software is available on the displays if you bought them separately.

Wifi or Wired Networking

For people who are going to DIY the whole process of digital signage, they will mostly use wifi service on all their displays to sync through third-party software. On the other hand, if all the displays are at one place, you can also use wired networking, such as connecting all the displays with a single media player with many ports. Wired networking will provide a better sync, so it’s best to contact someone for proper installation.

Conclusion

For any business in Australia, digital signage is a must have option. Many people presume that it is expensive to install but actually it is not. The digital advertisement provides a great return on investment. Furthermore, with versatile technology, affordable solutions like LED wall displays are also present.

You can either set up the displays yourself or hire professionals to do it for you. For really small set ups with 3 to 5 screens, one can DIY the setup with the right equipment and software quickly. On the other hand, it is highly recommended for big enterprises or industries to get professional assistance as it would provide seamless services with many additional features added.