User experience in web development

User experience is about the perceptions and sensations that a user develops in their relationship and interaction with a website. If you have a business, you will know that your website has to be the reflection of your brand on the Internet. And not only that, since the concept of user experience depends on a multitude of factors, such as:

• Usefulness and value of the product
• Responses to user needs and expectations.
• Valuable content offered to the audience.
• Creative and visually appealing design.
• Easy to navigate and easy to learn.
• User experience

According to Steve Krug, usability is based on not annoying or making the surfer think too much and on making the experience on the website easy and pleasant.

His book, Don't Make Me Think teaches UX designers how to deliver great user experiences in a very simple and accessible way. Since its publication it has become one of the most important texts in the industry and an invaluable guide for user experience professionals around the world.

This title helps people think like usability experts do. It was designed to be short, concise and very direct. The idea is that if it can be read in less than 2 hours and covers all the most important usability concepts.

For this, there are two factors that are also responsible for achieving this better result:

Web loading speed

Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices.

If the loading speed is too slow, the user may leave and not be able to browse our website, it should be easy to navigate through all the tabs of the website without any problem.

Performance

The design is what the user sees, on the other hand, speed and performance is what the user feels. It has to do with how the website behaves and if it allows them to have an effective navigation to perform the tasks they do.

If your website is your business, you will want it to produce the benefits you had in mind when you commissioned it from your web designer, and these benefits will be more readily apparent if your website or online shop has user experience in mind.

The performance of a web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and asynchronous communication with server side components.

If you don't already have a website, consider hiring a professional web designer who made and he will work to define how your product needs to work in order to be useful and usable. Choosing a good web design zaragoza, out of all the web designers, will provide an efficiently and professionally developed website, with user experience in mind, fast loading speed and more than adequate performance. This has led us to achieve better conversions and as a result, as we sell products, improve our sales.

It is not necessary to use elaborate web designs as they can have a negative impact on both loading speed and processor performance. It is necessary to find a way to optimise the loading speed of our website. In this sense, it is necessary to find a balance between content that is relevant to the user and content that is efficient for web performance.

Final conclusions

The user experience is related to the observation and analysis that visitors make to our website and that they carry out taking into account these two variables:

1. Internal and external customers.
2. The ways of browsing and the tasks they have to perform.

Of course, there is more to usability than this short article can contain, but all the main fundamentals for UX designers are here and they are very easy to get to grips with. Usability is one of the four main pillars of UX (along with desirability, value and adoptability) and it is essential to know it in order to create amazing apps and websites.

Thanks for reading