How to Do Keyword Research for SEO: A Beginner's Guide [2022]

On the Internet, keywords are very important, and the choice of keywords can also determine the level of page views of your article... Its importance is the same as the title! Titles can be catchy, and adding keywords can get you more readers’ attention! keywords can enhance the power of the title! It can get your headlines in front of more potential customers.

What are keywords? I think it should be the label. I'm not easy to explain, just post a few keywords and you'll understand...

What is the function of keywords? When people search for certain aspects of information on Google, keywords often play an important role. If your title contains the keywords "Digital Marketing" or "Digital Drainage", then people are searching for "Digital Marketing". Or when "Digital drainage", it is easy to search for your articles.

Of course, the general probability will be very small, after all, many colleagues are also using the same keywords. How can you keep your articles at the top of the search page? It's very simple, wait for your article to get enough hits and go up.

There is a way to write a headline and a way to choose keywords, and when you combine the two to create an engaging and trending headline, your article clicks will go up many times over!

do you know? In order to attract traffic, there are a lot of people who do Internet, they will add popular keywords to their titles to attract readers who are interested in certain aspects. This can quickly attract specific groups of people, that is, they are interested in certain aspects. , and these people are interested in "keywords".

What are the most popular keywords recently? What we care about is how to find popular keywords and how to create effects through popular keywords! For example: drainage, increase powder.

Why is it necessary to include keywords in the title? Because the keyword itself already has search traffic, the traffic is still very good. If you don’t add keywords to your title, the number of page views will not be so ideal, and the number of recommendations is the same. On the Internet, you should pay special attention to the design of keywords, followed by the design of the title.

Before, in order to write a title, I searched for popular keywords on the Internet. I wanted to know what keywords readers wanted to know because the title I wrote was related to traffic, so I searched a lot. Keywords... You can look at these titles... 100 ways to quickly add people, 36 tips for attracting fans for micro-businesses... and so on.

These titles are relatively successful, the content is very poor, it is simply garbage. You can look at the keywords in these titles, and you will find that they are all related to the keyword.

How to find popular keywords? Here I will tell you the method. I won't say much about the platform for finding keywords. As long as you know the method of finding popular keywords, you can use it on any platform. Before, I searched these titles on Google and then found the keywords in the titles. If you want to find popular keywords, you need to do this: search for articles related to your article, and then put their Write down the titles, and then slowly find their keywords in each title, and then use them in your title.

You can find that when you create a title, you can also add several keywords together, and then use them as a title. It's a bit ugly to do this, but they do several things, more or less they all increase people's clicks on your article, otherwise, people wouldn't design their headlines that way. If you're writing sales copy, don't use a bunch of keywords together.

If you want to attract what kind of readers, what kind of keywords do you want to put in the title...if you want to attract college students? Well, you must have the words "college student" in your title. If you want to attract weight loss people? Great, but the words "weight loss" in your title, or something like "slim down".

If you're selling acne products, you add words like "Acne Treatment" to the title. If you want to attract readers who are interested in saving money, then include the words "saving money" in your title. Do you understand? If the product you sell is related to hair growth, you should include the word "hair growth" in the title you write.

How to distinguish and find out which are popular keywords?

Go search for articles published by your peers. When you search to find those articles that are at the top or those articles with high page views and more comments, you write down the titles of these articles, and then find the keywords in them, and then try to find a way. You can use keywords in your title.

Keywords are the most commonly used in Internet marketing. Correct use of keywords can greatly improve impressions, but finding suitable keywords is not so easy. Intent-based keywords, or keywords that drive users to action, are great to include on pages where you want to increase traffic and conversions. Keywords vary from person to person, and since every audience is different, the keywords that trigger their interests and actions will also change.

In the process of operating the store, whether it is writing the title or promoting the through train, we cannot do without keywords. Identifying the keywords means that we are a big step closer to success, so how to accurately find the keywords?

So how do we include some keywords in the content of web pages to achieve our goals?

Today I will share with you 20 aspects.

20 Best Keyword Research Tips for Your SEO Strategy in 2022

1. Keyword extraction hot words and soaring words

We need to use the business advisor-market-search ranking, and after entering the business advisor market-search ranking, we can obtain the hot search words and soaring words in the market, and process them according to the hot search words and soaring words.

Let's take the makeup and fragrance category as an example, we can see the ranking of the store's hot search terms and soaring words, and learn about their various indicators, such as click popularity, click rate, payment conversion rate, etc. It should be noted that hot search words are highly competitive and are not suitable for new products.

The hot search words are the focus of popular models. The category should be the leaf category. The best time is 30 days (you need to use the market professional version or above), In this way, the database is large and the reference is stronger.

2. Find the seed keyword

The foundation of keyword research is seed keywords. With seed keywords, you can identify competitors and define your website. Finding seed keywords is very easy. If you want to promote a product on Amazon, just describe it in your own words or think about how people would search for it. If you're not sure what products to sell on Amazon, you can browse the platform's listings and maybe find what you want to sell.

3. Do keyword research.

Conducting keyword research can help brands understand how to effectively apply keywords to new or existing content. Searches on related topics or industries can also help determine which phrases users use to search for similar businesses or services. However, the keywords should be related to the product or service. Don’t pile up useless keywords. The power of adding keywords will be downgraded by the system, which will not only not help but also affect the brand.

Keywords are very important for e-commerce sellers. It can bring traffic to the listing and help stimulate sales. So, how do find the right keywords?

4. Keyword generation creativity

Now, you need to find a series of related keywords, if you have your own website, you can use Google Search Console to understand your keyword rankings.

If you don't already have a website, just look at the keywords your competitors are ranking for. They have done keyword research and all you have to do is pick the best ones. If you can't figure out who your competitors are, do a Google search for your seed keyword and see the first page of search results, that's your competitor. Sometimes a competitor can provide you with enough keywords.

5. Analyze various indicators of keywords

When screening for keywords, there are several keyword metrics to consider:

• Keyword search volume, showing how many people around the world or in a country are searching for this keyword on Google.
• Keyword CTR helps sellers understand the traffic and popularity that a single keyword can bring.
• Keyword traffic potential is a metric that gives sellers an idea of how much search traffic a keyword that ranks higher is driving.
• Keyword ranking difficulty, help sellers find keywords that are easy to improve ranking.

Generally speaking, a fierce competition is not a reason to abandon a keyword, it depends on the balance between the difficulty of ranking the keyword and its commercial value. Some keywords are easy to rank for, but the visitors it attracts will never buy the product. On the other hand, a highly competitive keyword, if optimized for ranking, can bring in a lot of valuable potential customers.

6. Keyword grouping

If you already have a good keyword list, you can now group keywords by topic, search intent, or commercial value. Most marketers focus on keywords with commercial intent because these keywords have the potential to drive sales. When grouping keywords, keep in mind which keywords mean the most to you.

7. Keyword sorting

The final step in keyword research is prioritization. Here sellers need to consider:

• Traffic potential estimates for keyword groups.
• Competitiveness and ranking difficulty.
• Keyword ROI

8. Run a competitor keyword analysis

The keywords used by competitors serve as an important reference for us to search for keywords, especially to conduct competitor keyword analysis for some of the larger brands in the industry. Competitors have already spent time developing keywords. Take advantage of these keywords by placing them directly in titles, above-the-fold paragraph text, as well as in title tags and meta descriptions.

9. Use the website search bar

When website visitors frequently use certain keywords in the search bar, these keywords tend to have a lot of traffic, and this content is more likely to be included on the website. Try to find these words and use them to create new content and products.

10. Utilize tools

There are a lot of data collection sites on the Internet, by searching we can find a lot of content with popular and competitive keywords, by analyzing the keywords of these content, we can maximize content marketing and SEO strategies

11. Think like a visitor

Put yourself in the customer's shoes. What do you think they will search to find your product? There are hundreds of possibilities. Once you have some ideas, you can use the free keyword tool to see how often those terms are being searched for and find the most searched terms on your target site. You can use these words for SEO optimization

12. Check the frequency of visiting keywords

A quick way to identify effective keywords is to check your website traffic using website background queries. View data on the most frequently used words or phrases when visiting a website. Set the time frame to at least three to six months so you can accurately deduce important keyword search trends.

Continue Reading...