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Disposable Face Mask Market Growth & Trends

By Startup IdeasPublished 3 years ago 6 min read
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The global disposable face mask market size is anticipated to reach USD 23.81 billion by 2027, expanding at a CAGR of 53% over the forecast period, according to a new report by Grand View Research, Inc. This high growth rate during the forecast period is attributable to the number of Covid19 cases across the globe as well as the latest mandates by several governments regarding the use of disposable face masks at all times in public places.

Rise in cases of hospital acquired infections (HAIs), growing elderly population, and development of healthcare facilities in emerging economies are fueling market growth. Different manufacturers use different types of material for manufacturing disposable face masks. 3M Company, for instance, offers a wide variety of NIOSH-approved filtering disposable face covers designed for numerous tasks, where chances of suffering from infection are high.

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The protective masks segment emerged as the largest product segment and accounted for more than 35.0% share of the global revenue. Protective masks are used to eliminate or reduce the risk of coming in contact with contagious pathogens, disease carrying germs, and airborne infections. These products are also used as a protectant while performing surgery in order to protect surgeons from viruses and germs. Furthermore, these products are used by workers in the paints, varnishes, and other chemical manufacturing companies to ward off harmful chemicals.

Further key findings from the report suggest:

• The market is expected to progress at a CAGR of 53.0% from 2020 to 2027 to reach USD 23.81 billion by 2027

• In terms of product, the U.S. non-woven masks segment is expected to grab more than 45.3% share of the overall revenue by 2027

• The industrial application segment is expected to progress at a considerable rate over the forecast period owing to the presence of stringent regulations pertaining to worker’s safety on shop floors

• Product innovation emerged as the key strategy deployed by majority of market players to stay abreast of the competition

Asia Pacific is expected to remain as one of the most prominent regional markets in the foreseeable future owing to growing industrial sector in emerging economies, including China and India. Furthermore, supportive government initiatives to protect the health of the working and non-working classes in the above-mentioned countries are driving product demand in the near future.

The industry is highly competitive in terms of product variation and pricing. Key players are focusing on developing disposable face covers with better ventilation, filtration, water-proofing, and other benefits to increase user-friendliness and protection. Rising consumer demand for innovative, high filtration efficiency, and application-specific masks is expected to open new opportunities for the key players over the next few years. Introduction of special respiratory disposable face covers is a key trend in the market, which has enabled key market participants to customize the product accordingly to customer requirements.

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Asia Pacific emerged as the largest market for disposable face masks in 2019, having accounted for a market share of 33.7% in 2019. Manufacturers operating in this region are benefiting from the presence of a large customer base, most notably in countries such as China and India. China and India are also among the most substantial disposable face masks’ manufacturing countries in the world.

North America is forecast to progress at the highest CAGR over the projected timeframe. Led by countries such as the U.S. and China, the demand for disposable face masks in North America is driven by an expanding consumer base, backed by rising awareness regarding health and personal hygiene. The coronavirus outbreak is likely to contribute massively to the growth of the market in North America with various governments, encouraging the habit of personal hygiene among consumers.

Among products, protective face masks segment dominated the overall industry, accounting for a share of 35.8% in 2019. This type of disposable face cover also includes air-purifying respirators. The other two segments that make up the overall disposable face masks market are dust masks and non-woven masks.

Protective face covers have certain advantages for users with respiratory issues such as asthma or lung disease. Users with cardiovascular diseases also prefer them. Protective masks such as N95 are known to offer more protection to health care workers performing medical procedures that expose them to patients’ respiratory secretion.

Non-woven masks are manufactured using plastic variants such as polypropylene to provide protection against various types of infections at workplaces. These masks do not contain latex, PVC, and DEPH material. Non-woven face covers are principally used in the hospital industry and are manufactured using two to three layers of protection. Users prefer these masks for the superior protection they offer against allergic reactions to consumers with sensitive skin.

Disposable face masks are popular among health care professionals who constantly attend patients or perform surgeries. These masks protect health care professionals from harmful bacteria that may ooze out either in the form of aerosols and liquid droplets from the patient’s mouth. The virus or harmful bacteria can also get spread in the form of body fluids or infectious blood. Thus, these masks act as a protective barrier and help eliminate or reduce the chances of cross-contamination among surgeons and patients.

The demand for disposable face masks is likely to be driven by the rising popularity of online shopping platforms. In this regard, Amazon.com, Inc. and eBay Inc. are among the biggest online players contributing significantly to the distribution of the product. Furthermore, the popularity of online sales has been creating a healthy demand for disposable designer face masks, most notably among affluent consumers worldwide. Such trends are expected to sustain throughout the forecast timeframe.

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A key factor challenging the growth of the industry is the rising prevalence of counterfeit products both in physical stores and on online platforms. The counterfeit masks are usually made in unsterile sweatshops that were previously used to manufacture designer jeans or fake handbags. In this regard, there have been instances of numerous producers labeling their products with fake brand names of reputed medical supply manufacturers, such as 3M. Such factors are expected to restrain market growth throughout the forecast period.

Rising consumer awareness regarding airborne infections has been creating a healthy demand for the product, most notably for personal use. In this respect, a rise in outbreaks as regards airborne diseases in the recent past has been contributing significantly to the demand for disposable face masks among the general public. A trend that has been gripping the market is the increasing consumption of surgical masks for personal use.

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