Longevity logo

HOSPITAL MARKETING: REPUTATION MANAGEMENT FOR DOCTORS & HOSPITALS

Hospaccx Healthcare Consulting

By Hospaccx Consulting HospitalPublished 2 years ago 5 min read
Like

Introduction

Most of us probably never think about hospitals as businesses with marketing teams and customers. They’re just there when we need them, which hopefully isn’t often but hospitals and clinics are big businesses. Getting patients in the door is a major priority & to make it work, your hospital needs to be as welcoming and trustworthy as possible.

In other words, you need a strong reputation.

Considering the above facts, Hospaccx team helps in hospital marketing. This is macroficial study of ‘Reputation Management for Doctors & Hospitals’ if you want to get into more detail you can contact [email protected]

What is reputation management?

Your reputation is basically what people say and think about you & managing that reputation requires effort on your part.

Importance of hospital’s reputation

A good reputation is a must for any business including hospitals and doctors’ practices. In fact, the health industry presents a few key characteristics that make your reputation especially important.

Need for maintaining Good Reputation

People are anxious

Sometimes, doctors scare people. Nobody’s dancing with joy about their upcoming trip to the hospital.

While you can’t change the way people feel completely. A healthy reputation can inspire confidence and calm. When people see that you’re professional and have a clean track record (with no scary complaints), it makes a big difference.

Your patients’ health is personal

Perhaps more than any other service, hospitals deal with people in private, vulnerable states. They need to know that they can trust you and that you’ll take care of them.

Patients rely on reviews

Majority of the people check review sites before choosing a healthcare professional. Prospective patients can then easily compare options, and find the doctor with the best reputation. Many of patients would choose a doctor outside their insurance network, based on reviews.

If so many people choose to rely on ratings to choose their doctor, you need to be sure that your ratings are fair.

Health is getting expensive

Lot of people worry about healthcare costs.

Its not a good idea to drop down your prices, or even mention your prices online. Instead, be aware that people are shelling out significant money for your services and they will have no issue looking elsewhere if they feel that this money isn’t well spent. You need to protect your reputation. That’s where reputation management comes into play.

Knowing what people say about you online

This can simultaneously be very simple and quite difficult. On the one hand, people’s comments are open to everyone online. It’s never been easier to find out what your customers or patients think about you.

On the other hand, these comments are scattered everywhere. It can be hard to closely monitor what people say about your hospital when they have so many outlets. They’re probably not going to calmly deliver their feedback at your reception. Usually, people say whatever’s on their mind on social sites (news, blogs, forums, and countless other sites). Health review sites give you the opportunity to learn more about patients and what they think of your service.

Actively improve your reputation online

Once you’ve figured out what people say about you, you may want to do something about it. There are positive steps you can take to actually improve your reputation.

The key thing to know is that you do have to be hands-on, and it can make a big difference.

How to protect and improve your hospital’s reputation

Enough of the what and the why, let’s get into the how. As we saw above, you first need to understand what people are saying about you, and then respond to try to improve these comments and build a stronger reputation.

We can this down into three mean sources of information:

Health review sites

Social media

The news

How to respond to negative reviews

Majority of health review site users expect a response to their bad review. Your provided response should be polite, balanced and you show that you’re listening, you may be able to undo some of the damage done & it should be kept in mind that you’re not only talking to that one patient, people look for new doctors on these sites. Others will see that you handle complaints professionally, which reflects well on your practice. you should respond to negative comments, but you need to do so wisely.

How to generate positive reviews

Another strategy is to build up a mountain of positive reviews to offset any negative ones. If your profile is littered with satisfied patients, those one or two unhappy ones will seem like the exception. This is where your current loyal patients can really come in handy.

These five steps can be done to encourage patients to leave reviews:

Optimize your online profiles. Make sure that the information about you on review sites is accurate, with up-to-date images. If it’s not, request changes.

Use offline tactics. Put brochures and other reminders in your waiting room about your good reviews. Keep your reviews front-of-mind for patients as they leave your care.

Provide personal, standout service. The best way to get good reviews is to offer a good service.

Respond to reviews. Engagements lead to more conversations, and that’s the goal. Resolve issues, show gratitude, and make sure that patients know that you appreciate their thoughts.

Follow-up on reviews. This is especially valuable for negative reviews, but it can also generate more positive ones. It’s not enough to simply reply to a complaint. Call or email patients following their review and make sure that their issues are taken care of.

Conclusion

To conclude, Reputation is what people think & say about you as well your healthcare organization. Maintaining Reputation plays an important role. After figuring out what patients say about you, it is very crucial to tackle negative reviews smartly & politely.

Are you finding any difficulties in managing your healthcare organization’s reputation? We can help you in same, below are the hospital marketing services that we offer:-

Competitor Analysis

Packaging / Repackaging of services

Analysis of patient feedback

Promotional Activities

Brand development

Image and Identity development

Profiles, Brochures/Pamphlets

Patient Information Communication

Web Content

Website development

Digital Marketing

Public Relations

Presentations

Reputation Management

SOURCE : HOSPACCX HEALTHCARE CONSULTING PVT. LTD.

industry
Like

About the Creator

Hospaccx Consulting Hospital

Hospaccx has been redefining healthcare consulting since 2006 while working for elite Healthcare projects. With our worldwide presence, we have successfully delivered over 80,000 sq. ft. of projects with due diligence.

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.