Two Ways To Handle Customer Feedback and Improve Retention & Sales

If you want to know if a business will be successful or not, pay attention to one thing only: customer feedback.

It does not matter whether you have the world’s best products or services or if you used the most updated marketing tactics, your customers are the core of your business.

Without positive customer feedback, your business is destined to fail.

One of the first things you should do before setting up your business is to have a systematic way of handling customer feedback right from the start.

The last thing you want to do is have a load of paperwork lying around from your customers or have your inbox cluttered with emails. All this can be prevented by adopting a logical method of organizing and processing your customer’s feedback. Your future self will thank you so much for taking the time to implement this.

When you handle customer feedback you want the customer to feel heard, understood and allow a follow-up of their feedback whether it's negative or positive. This will ensure better engagement, loyalty, and basic human decency :)

Two Ways To Customer Feedback

Customer feedback can be handled in two main ways:

Customer feedback should be handled in a careful manner. Make sure to make the customer aware of the privacy policy of your business and assure them their information is confidential and will not be distributed.

Which One Is Best?

Using the electronic method is my preferred choice. Apart from it being the best sustainable option, it also ensures better tracking of the complaint or feedback.

One of the ways I use the electronic method to gather customer feedback is through the following steps:

Many organizations use the above method to process, monitor, and track their customer feedback in a successful way.

What do you think of this method?

Which one would you prefer, the electronic or paper based?

The video below provides great insight on how to handle customer feedback.

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About The Author

Noor is a second-year business student at Tredu. She is also studying for Diploma in International Smart Industry at Tampere University. She is passionate about marketing and content creation. She recently launched her YouTube channel specializing in holistic healing.