How Bespoke Technology Ensures Better Tea Aroma for Private Label Teas

A perfectly brewed cup of tea can cast a magic spell on us easily by bringing a smile promptly. Firstly, the tea changes the mood with its exotic aroma and flavours. Secondly, it provides a much needed refreshing break, boosts an exhausted soul, or be a perfect companion for any introspective moment. In India, nearly 70 per cent of the tea produced is consumed domestically. This golden beverage, the most admired drink, continues to play an influential role in almost all the cultures and customs across the world. Over the years, the people's healthy lifestyle preferences have grown to a large extent and have spurred the demand for healthy foods and beverages. This societal awareness about health and wellness has led to a significant change in consumers buying behaviour. Tea with predominant health benefits takes a stable place in people's healthy lifestyle. Nowadays, teas are available in countless flavours to cater to market trends.

Crafting an iconic beverage that delivers all of these benefits is not an easy task, which is why tea manufacturers take more time in creating unique and exotic tea blends. The art of blending is one of the critical aspects of the tea manufacturing process. The blends are made more flavourful and aromatic by incorporating fruits, flowers, herbs and spices in the tea preparation process. Next important step is to pack the tea leaves in proper bags or containers as pouches or bulk loose tea. Tea packaging units use materials that act as a barrier against moisture, heat, and retain the classic taste and aroma of teas. Private label tea packaging companies make use of bespoke packaging technologies to confine the aroma and the flavour profile. Over the decades, the Indian tea industry has grown inevitably by owning many global tea brands and has evolved as one of the world's most technologically equipped industry.

Technology in The Tea Production Process

In a tea manufacturing process, freshly plucked green tea leaves are transformed into tea. The tea leaves plucked from the same plant may be processed differently to acquire varied tea types. The tea production is a lengthy process, and it requires much care, attention and control. A clear scientific understanding of the complicated physical and chemical changes in the leaves is needed as the process progresses. The industry experts consider that by digitizing tea farming and tea plucking with technology, interventions could help this industry evolve and generate more revenues. There are several distinctive processes involved in the manufacturing teas. The process begins from the time the leaves are plucked in the field, and to ensure it retains its freshness, the leaves are sent to the factories frequently from the plantations. Tea leaves are plucked by hand and processed in an orthodox format they are withering, rolling, fermentation, drying, sorting/grading and packaging. It is of utmost importance for a good quality tea that the withering of leaves is processed evenly. Tea manufacturers have modernized their facilities with hi-tech machinery to improve quality, production efficiency, and reduce production costs. Smart farming methodology, along with artificial intelligence, could be a game-changer for the tea industry.

Bespoke Packaging

Tea is tough to pack because we need to preserve tea smell and taste from other aromatic substances. Tea leaves easily capture other smells and fragrances very fast, and it can alter the taste and aroma if it is not packed properly. There are many kinds of teas available in the market such as black tea, herbal tea, green tea, organic tea, bulk loose tea etc. Different type of tea requires a distinct and unique sort of packaging as each variety requires different moisture and oxygen ratio. Aromas and flavour taste plays an indispensable role in modern tea production and packaging. The perception of flavour is the combination of smell and taste. The primary aim of private label teas is to retain the aroma and flavour. Tea packaging unit has used modern technology advancements to achieve quality and ensure aroma in every pack. In order to increase the value of this steamy golden beverage, most tea companies are implementing innovative packing methods with bespoke packaging to brand them as sustainable to the global market.

Traditionally, tea leaves or tea dust was packed in boxes. In the modernized world, people are looking for different flavours to soothe their taste buds and senses. Tea companies are in need to communicate with their customers using the right tea packaging. Flavoured and speciality teas are the new trends observed in the global market. Tea manufacturing companies are committed to offering quality tea by ensuring its aroma and longer shell life by adopting innovative technology methods. People desire for eco-friendly products, and leading companies are using eco-packaging, which impacts the environment. Teas packed in stand up pouches are recyclable, earth-friendly, and would not rip, tear, or break like cartons. Zipper pouches packing are used for herbal tea and flavoured tea to lock in the natural taste and aroma properties. Zipper lock packs allow the customers to portion out the tea they need and store the rest for later. This type exceptionally seals in freshness, so the customized tea blends stay perfectly preserved. Some companies still follow the conventional packing method like aluminium foil pouches for small quantity. They used in homes, hotels, offices, and also used for promotional offers.

Teabags are another convenient approach by the tea packers to ease their customer's with tea preparation. These are sealed tiny bags or packet used to steep tea. Teabags are available in different formats such as single chamber bag with string and tags, double chamber bags with strings and tags (stapled and knotted), square and pyramid shape bags etc. These little heat sealable paper crimp envelopes are custom made to ensure aroma and freshness in every steep. Nowadays, customized tea packaging trends have a competitive edge in the market. Private label tea packers must stand out among the competitors with their novel custom packaging. In order to cater to the needs of the market, bespoke packaging is the ultimate choice to enhance product marketing and retain customers. Custom made tea packing are available in pet jars, wooden chest, custom printed plastic and foil pouches, tin caddies and eco-friendly paper bags. Teas are packed in various quantities either as bulk or loose tea formats ranging from 25gm to 1 kg or even more. Every tea packers strive to ensure the customer gets to taste, aroma and freshness in every cup they sip, by utilizing effective technologies in manufacturing and packaging.