Writing Blogs Clients Will Actually Read
A good way for companies to get noticed
With so much information on the internet, it’s hard to get noticed. Everyone and their mother post pictures on Facebook and Instagram, feud with celebs on Twitter, write blog posts about their lunch and share their favorite memes. It’s hard for someone trying to share their product or service to get noticed.
Online advertising can help but it costs money. It’s also usually not a very fun read. That’s where blogs come in. They allow companies or brands to talk about their product or service without selling it to you.
Here are a few tips on writing educational and inspiring blog posts that your customers will actually want to read.
Title and Image
Despite the saying, don’t just a book by its cover, in reality, that is exactly what people will do.
Writing a compelling heading that either grabs a reader’s attention or gives them a reason to click on your blog is the first step. No one will click on a blog titled: Interior Kitchen Design Tools available by AG Designs for your restaurant kitchen.
Instead, something that tells people interested in kitchen design that they will learn something new by reading the blog post would be better. For example, Make Sure you do this before Designing your Perfect Restaurant Kitchen, might get better reception.
Along with the title, a professional-looking image that relates to the topic and has people in it usually tends to make people more interested. Rather than a bed company having a picture of a bed, maybe having a person lying or sleeping on the bed might make someone more interested in the blog.
An important part of any marketing campaign is finding the target market. For a blog post, it is the same. You want to know what type of people would enjoy your product or service and write for them.
That means depending on your target audience, you will use words, terminology, and content that they would enjoy. If you are targeting seniors for a service that might help them with mobility, you don’t want to have a blog filled with jargon they don’t understand.
It's easy to get carried away and write a blog filled with stuff that really interests you and you are an expert on. But the best thing to do is assume that everyone reading your blog has no idea what you are talking about.
You don't want to dumb it down too much that people will lose interest, but you want to keep it simple enough that someone who comes across your blog will understand and want to know more. The trick is to find that balance.
Easy to Understand
Keeping the blog simple and relatable to the reader is the most important thing that separates a blog post from a user manual. Reading online is usually done casually and most likely your blog post is something that popped up on their search so it’s important to keep it light and easy to understand.
You also want the blog to be easy on the eyes. That means separating the content into chunks with short paragraphs and lots of different headings to break up the writing.
Visually pleasing blogs that contain bullet points, quotes, images, and other tools are usually not only read but are read for a longer amount of time.
Call To Action
Finally, because you are writing a blog post in hopes to get some interest in your product or service, there should be some type of call to action in your post. A simple link to your website, an online form to register for a free newsletter, or just a suggestion to read more of your blog posts will help get your business some more exposure and possibly some interest.
Hopefully, once you inject your blog posts with the things mentioned above, not only will your posts be more entertaining but they will gain a bigger following and make your brand a more recognizable content leader.