Why Should You Use Luxury Bookmarks for Marketing Your Business?

Bookmarks can do a lot more than marking a particular page in the book for the reader. They can be the perfect tool to add to your marketing campaign.

Customized luxury bookmarks are one of the cheapest and most unique ways to market your business. It can do wonders for your direct mail marketing. If you are still not sure about including them in your marketing campaign, take a look at the benefits it offers as a marketing tool.

1. Affordable Cost

Luxury bookmark printing is affordable. Moreover, they are easy to make. Since they are smaller in size in comparison to postcards or flyers, they can be much cheaper than other marketing tools. A majority of the companies that print postcards also print bookmarks. Hence, finding them will not be much difficult.

2. Highly Preferable

Often, people prefer bookmarks in place of postcards. Thus, it is logical to use bookmarks. They are useful and can be beneficial for users. Users can also take it as a gift instead of an advertisement. It will give the advertisers credibility and help them earn brownie points. But make sure that you are making the bookmarks attractive and unique.

3. Great Staying Power

Bookmarks come with higher staying powers. Flyers when distributed can be read or thrown in the dustbins. However, with unique promotional items, such as luxury hang tags or business cards this possibility is greatly reduced. Whenever you read a book, the advertisement on the book gains an impression and gets noticed. So, the message will stay and is accessed by the receiver over and over again.

You can use bookmark tassels to embellish the bookmark and make them stand out. It also makes sure that customers don’t lose it easily.

4. Appeals to Psycho-Graphics

Psychographics refers to the audience’s behavior. These are people who love to read. These people tend to have higher IQs and have the potential to become influencers and readers in their peer groups. Thus, they are taken to be high-quality customers since they can spread your brand message more effectively.

5. Better Targeting

With luxury hang tags printing or bookmark printing, you will be able to target not only the customers who like reading but people who like reading specific genres of literature. For example, if you plan to target an athletic audience, you can print bookmarks associated with sports. Also, make sure that you distribute these bookmarks to customers who best match your campaign.

Incorporating Bookmarks into Your Marketing Plan

You can easily incorporate bookmarks into the marketing campaign. Let’s take a look at some of the ways in which you can add them to your marketing plan.

a. If you frequently participate in trade shows, you might have a package of promotional materials that you can hand out. These include business cards, catalogs, and informational materials. But rather than stopping there, you can make bookmarks a part of these items.

b. Take bookmark marketing to the next level by including a call-to-action. Rather than serving the role of just a placeholder, it will serve as a message that pushes your potential customers to reach out to you.

By including bookmarks in your marketing campaign, you can improve your marketing efforts. It is a promotional tool that is different than what you have been using all this while. Start with a simple design and then hand them out to customers as you prefer.