Why Facebook Likes Are So Important For Online Business

So, you’re an aspiring solo entrepreneur who’s running a business through Facebook. You’ve got everything perfectly organized: the business plan, the target market, the selling platform. You think you’ve got the best business idea the world has ever seen; however, there’s a problem. For some reason, you just can’t seem to attract enough customers to your business. Now, you’re getting anxious, then frustrated, then furious. And now you’re wondering: why won’t people notice your ground-breaking, revolutionary, and innovative business?

Well, the world is not ignoring you – let’s get that out of the way. The truth is, the world is just as eager to discover your business. The only problem is that you’re not making enough noise. The corporate world of Facebook is flooded with start-ups just like yours, now all you need is to stand out. And mind you, standing out is a lot more than just having a billion-dollar idea.

Now, you might be asking yourself: how do I stand out?The answer is quite simple: get Facebook likes. It may sound shallow and immature, but do not underestimate the power of the thumbs-up button. There are several reasons why Facebook likes play such a crucial role to your business on Facebook, and we have listed five of those for you.

Increase your company profiles’ visibility and ranking

The most basic reason why you should focus on getting likes on Facebook is due to the fact that each like you get basically helps your page become more popular. The more popular your post or page will become, the more people you will attract. And the more people you will attract, the greater possibility of selling your product and services.

Develop loyal fans

There’s a new feature in Facebook that allows users to earn the “Top Fan” badge of a certain page. Of course, they need to like a page before earning that badge. Users with that badge are said to be more engaging, active, and connected to your page than your typical likers. With that said, if your page has a certain amount of loyal fans, then that could essentially mean a constant stream of active customers. Additionally, you can even create posts that target your Top Fans only – say, you want to reward them with a special discount or offer. Keep in mind that your Facebook page must be over 28 days old and has over 10,000 followers. So, start working on your Facebook likes!

Keep your customers updated and informed

Whether you have a new product to introduce or a simple change in your terms of service, there is no better way to announce that than by posting about it on Facebook. Of course, customers who have actually liked your page are more likely to read about that post as opposed to customers who did not like your page. Hence, if you make a transaction with a customer, make sure to remind them about liking your Facebook page for more information, updates, and announcements.

Likes result to insights

In Facebook, page owners like you have the opportunity to track user demographics by using the Facebook Insights tool. It can be used as your business’ basis to tailor your marketing strategies. For instance, if your page insight reveals that users who actively follow or like your page are mostly teenage women, then you can use that information to your advantage.

Interact with your customers efficiently

By now you have realized that Facebook likes basically result to more potential customers discovering your business. But another great thing about getting your potential customers to like your page is the opportunity to converse directly with them. Most traditional business owners will tell you that receiving customer feedback used to be an excruciating and time-consuming process back in the days. But now, customers can express their concerns, suggestions, and comments about your services with just one like away. You now have a greater chance of making your customer more satisfied with your service and save your reputation, while your customer can now transact with you more securely and efficiently. It’s a win-win situation!