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What are the 2020 graphic design trends?

What is graphic design?

By Natalie IgwachoPublished 4 years ago 3 min read
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What are the 2020 graphic design trends?
Photo by Armand Khoury on Unsplash

When considering graphic design, do you think artistic ads? eye-catching illustrations on sites? or amazingly masterminded spreads in magazines? While these models surely fit under the definition of graphic design, the term comprises a lot: infographics, banners, book covers, website layouts, logos, software interfaces, product labels, business cards, book covers, mobile applications, and so on. So what exactly is graphic design? These graphic design examples are a way forward, however, it doesn't explain it all. It is impossible to lay out the details and complexities of graphic design as a whole. However, this elaborate overview helps you better understand this creative field and what trends to follow when you become a graphic designer.

Graphic design is where experts make illustrative content to send out information. Through the application of visual pecking order and page layout procedures, creators use typography and images to meet clients' precise needs and emphasize on the rationale of showing elements in engaging designs, to enhance user experience.

Companies use graphic design to promote and sell products by advertising when designers express complicated data in a simple and absorbable manner through infographics, or branding for businesses, to build up an identity through branding. It is worth noting that although several graphic design plans have business purposes like ads and logos, it is additionally used in different circumstances and it is regularly created simply as a way to build artistic expression.

Types of graphic design

Graphic design is made up of various fields and specializations, extending from print and website design to motion and animation illustrations. Graphic design offers openings and alternatives for people of practically any interest. Some of the most prominent graphic design models arise as a result of improvement in technology. Here's an overview of a few types of graphic design:

Web design: It involves interactive and perceptive web pages for users. This generally incorporates a full layout, navigation and colour scheme.

User experience (UX): UX is a pattern that is centred around guaranteeing that a site or application is simple and fulfilling to use.

Motion graphic design, also known as animation, brings visual components to life by using graphics. A majority of cartoon or TV shows, video games and movies use this.

Global trends in graphic design

As you have most likely noticed, bold colours have dominated the past few years of design, mind-blowing angles, and cutting edge compositions. However, in 2020, the visual communication world is feeling significantly more reserved, natural, and harmonious. Indeed, besides illustrations, it will get more conceptual this year. This move is likely feedback from the overuse of past design trends. Many design patterns that were extremely unique only a couple of years ago have become simply one more common strategy used by gigantic enterprises. So to stay on the ball, check out a few main graphic design trends of 2020 below!

Muted colour palettes

This year, brands are drawn to muted colours. And the bold and vivid colour trends of last year are slowly losing its grounds. They are essentially hues that have been marginally desaturated with dark, white or a correlative shading.

Colour gradients

Rather than being consigned to the background of pictures, angles will be used in a ton of special ways this year. They will be added to complicated illustrations, they will also be used as a filter and will be included in basic designs to include some profundity and texture.

Abstract & dreamy illustrations

Basic illustrations do not have a similar striking nature as they once did years ago. In 2020, designers are embracing more creative, dynamic, and even fantastic illustrations to truly stand out.

Heavy but simple fonts

Heavy, yet simple text styles are generally strong or additionally bold. Many are currently using heavy fonts to create high-quality designs and perfect contrast in their designs by putting these two together with a lighter font or with a simple background.

Beautiful flowing shapes & lines

These are used to illustrate a natural, genuine feeling and accessible design throughout your site or through your designs. They additionally pair well with other design patterns, similar to the muted hues and heavy font styles for an exceptional composition.

Genuine & neutral stock photos

When there are changes in colour patterns, the design stock photographs and pictures will likely be the next in line. That implies you can hope to see much more muted scenes, genuine pictures, and neutral stock pictures being used in 2020.

Minimalist landing pages

More companies are adopting a moderate strategy to their home pages to accomplish better user experience such as compatibility with mobile devices and fast load time. Given the fact that Google grants pages that check both of those boxes with better spots in the search rankings.

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