Ways SEO Can Benefit Your Business

Since the advent of the internet, people have been using search engines to surf the web and find information on a variety of topics. Today, even more people are utilizing search engines to help answer key questions and solve difficult problems. In fact, 93% of all web traffic comes through search engines. People are also using search engines to research brands and products. This is why businesses need a strong online presence to attract new customers and gain the trust of site visitors. You can do this through search engine optimization, which ensures that your website is fully optimized and provides a positive user experience.

There are many ways search engine optimization can benefit your business.

Improve Rankings

By optimizing your website for the search engines, you can increase your chances of ranking. There are many search engine optimization factors that matter in terms of ranking such as:

Drive Traffic

By optimizing your website, you can increase your rankings and maybe even get listed on the first page. Once this happens, more users will see your website in the search engine results pages (SERPs). This increases the likelihood of someone clicking through to your site, which can, in turn, increase traffic.

Also, if a user visiting your site runs a popular blog, they might share a link to your website with readers, which can boost traffic to your site even more.

Increase Sales and Conversions

Because SEO can increase your online visibility, your website will likely receive more visitors. As more and more people visit your website, you'll have a better chance of making a sale on one of your product/service pages.

Build Brand Awareness

Getting higher rankings in the SERPs can build brand awareness. If your website appears on major search engines such as Google, Yahoo! and Bing, potential customers will trust your brand that has a strong web presence over brands that aren't ranking as well. Even if the potential customer doesn't click through to your site, they've gained knowledge of your business. They may not be ready to make a purchase just yet, but when they are, your brand will remain top of mind.

Search engine optimization is a major part of inbound marketing. Some methods require you to reach out to customers, but inbound marketing brings customers to you.