Using SEO & PPC Together To Achieve Maximum Benefits

While you should learn SEO & PPC because these are specific platforms that operate well on their own, integrating insights and data from each for greater results and more exposure will improve your ranking in the SERP and overall digital marketing strategy.

Lets see the difference between PPC & SEO

SEO is the method of optimizing your online content in order to rank your website and internet pages higher in organic SERPs ( search engine results pages). Find the fundamentals of SEO that involves keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags and more to increase your organic rankings.

PPC, or pay-per - click ads, is a marketing medium where users pay each time a user clicks on their ad. Brands compete for ad location with bids (the dollar sum they 're willing to pay) and high-quality ad material in a real-time auction. The auction winners will appear from first (top of page) to last (bottom of page) in order.Thanks to the real-time auction process, commercials and ad placements which are constantly changing every day.

Although SEO and PPC are different and function differently, they have similarities as well. While driving traffic to the website is the job of SEO, PPC still deserves to look into brands with a budget for it. An SEO vs. PPC study has shown that 70-80 percent of searchers ignore paid ads and directly jump to the organic results.SEO and PPC advertising are also strongly oriented on optimizing for common keywords. To boost your SEO strategy, you can leverage keyword data generated from your PPC ad, and use SEO to optimize PPC landing pages.

Why Should You Use PPC & SEO Together

If you want to expand your digital strategy you should know how to use SEO & PPC together to foster top-of-funnel which leads to the bottom of the funnel. SEO helps extend the top of the funnel as it drives traffic on many terms and can be used to drive bottom-of-funnel conversions on many subjects when paying.PPC is a great channel for generating bottom funnel leads, which are more likely to be converted via targeted keyword bids. This may include targeting users who clicked on your ads via retargeting beforehand.

One advantage of PPC is that you are not immune to the changes in the updates to the Google algorithm. Each factor in how your PPC ad is shown and effective is your quality score, budget, and competition, but these are much simpler and easier to optimise.

In addition, pairing a strong SEO strategy with targeted and actionable PPC promotions would result in a higher performance on the SERP, as PPC advertising would appear at the top of the page with organic results appearing below.These are great ways for your audience to build various experiences off of the same question. Organic results can guide visitors to an information page, while the PPC landing page focuses on a simple CTA to convert visitors.

Sites will at last gain immediate brand exposure and targeted clicks for ads based on high-performance keywords. Testing PPC ads before committing to a long-term SEO plan, or before your plan gets off the ground, will help you grow your company and help you decide what keywords are organically worth pursuing.

When To Use Them Both Together

There are several explanations for shared use of SEO and PPC. Some of them do include:

1) For Few set of keywords

2) You Need to build brand awareness

3) For promoting location launches, services or product

4) Reputation management

5) If you have budget for both

Using SEO and PPC together is not all about getting the most for the keywords you use. Consider incorporating SEO and PPC efforts when your brand name does not appear in the organic SERPs, and your successful PR or site pages.

If you want to optimize your web traffic for a keyword or promotion you will find it most useful to use PPC and SEO together. For example if you are doing SEO for an E-commerce company selling "red sneakers" then your ad should direct your users to product category page selling red sneakers. Your ad can be linked to the page having filters already added and redirect the users to that page on the other hand using SEO you need to optimize your "red sneakers" page so it can rank beneath your paid ad.

How To Use Them Both Together

Running a PPC ad would provide a broad source of data and analytics for your SEO team including click-through and conversion levels for successful SEO strategies in the future. Such measures help you get started in combination using SEO and PPC.

1) Optimizing your pages for the same high converting keywords

2) Combing both SEO & PPC after looking at their strength

3) Track your highest performing pages & topics and promote the same topics using PPC

4) Re-marketing to users who have previously visited your website because they are likely to convert.

In short, PPC is all about bottom-of-funnel conversion and inducing a conversion event like a sale. PPC should be used when you want your users to be well aware of your products & services from the SERP they did using top of funnel research. On the other hand search engine optimization is where you optimize all of your landing pages whether it is educational, transnational or informational and its done with a purpose of getting website visits . Using them together to gain as much real estate as possible within the SERPs.