Top Reasons to Redesign Your Website in 2021

Design is the most important aspect of any website. It is the first thing that any user sees whenever they visit the website. Therefore, you should pay utmost importance to the website design.

Now, if you are not getting sufficient traffic or unable to engage users on your site for a long, then you should consider a redesign. Now, you might be thinking it’s easier said than done because a website redesign involves various things like performance, UX, information, etc.

Therefore, if you are thinking about whether to redesign a website or not, you have reached the right place. Here, we will walk you through some common reasons when you should redesign your website.

Here we go:

5 Reasons to Redesign a Website

Here are the 5 essential reasons to consider a website redesign:

Not responsive on mobile & tablets

As per Google, 61% of users possibly don’t return to a site on mobile if they had an issue in accessing it.

Every year, a vast number of smartphones and tablets are released into the market. Hence, when have you checked your site on multiple devices with different screen sizes?

Anytime a new phone is released into the market, there is a possibility that your website doesn’t work properly on these devices.

Moreover, if your site is not optimized for mobiles and tablets, then it will directly impact search engine rankings. Further, you will lose your customers and leads.

Therefore, it is essential to make your website responsive on mobile devices. Here, you should focus on fonts, images, and videos you have placed on your site.

Site loads slowly

Nobody wants to wait on a website that takes a long time to load. Users want all the things instantly. According to a Kissmetrics report, 47% of users anticipate a website to load within 2 seconds or less, and 40% of users leave a website if it takes 3 seconds to load.

There are various reasons due to which your site will have low speed such as images, code, videos, etc. To check your site speed, you can utilize the Google page speed tool or any other tool in the market.

If your site’s speed is not up to the mark, you should think of redesigning it.

Poor user experience

The next essential reason to consider website redesign is poor user experience. If users are unable to understand information on your website or identify your business, then there is an issue with the UI.

Some common reasons why users have issues with UI includes:

Use of technical jargon

Difficult navigation

Not designed as per customer’s need

Emphasized more on the company instead of the products/services.

To resolve this, you should focus on website design. For this, you should consider two crucial things, UI design & information architecture strategy.

Branding is outdated

If you have lately done rebranding of your business, then it should apply on the website also.

In short, your site should justify your business. If it doesn’t, there are chances you could lose brand reputation and leads.

Here, you shouldn’t focus only on the logo or colors; but also on various things like content, language, etc.

Third-party tools are outdated

Various websites on the web utilize different third-party tools to provide services to the customers. Therefore, you should check whether your site possesses any of these tools. If it does, you should consider updating them or removing them.

If the plugin support is not available, then you should think of redesigning the website. By updating accurately, you can offer better services to users.

Summing Up

We hope that you understood the top reasons to redesign your website in 2021. Apart from these, there are various other reasons why redesign a website.

Lastly, if you have decided to redesign your website, you should invest proper time and money. By doing this, you can provide an exceptional experience to the users and also achieve your business goals.