Top 5 Enterprise SEO Trends You Must Know

In the competitive digital era, organizations cannot overlook the need for building a strong online presence. It is vital because the number of internet users keeps increasing. In India, there were about 658 million internet users in 2022. However, the numbers are likely to reach 900 million by 2025. That is why more and more companies are investing in website development. However, having a website is not sufficient to boost your online presence.

Several websites get zero organic traffic from Google. It might be surprising for you but it’s true. Well, the lack of visibility is one of the main reasons for less organic traffic. So, to increase the exposure of your brand and drive more traffic, leveraging search engine optimization (SEO) is the need of the hour. For better outcomes, you can partner with the best SEO service provider in Delhi. In this post, you will explore the top enterprise SEO trends to know in 2023.

What is Enterprise SEO?

Enterprise SEO refers to a type of search engine optimization focusing on the optimization of large-scale websites for popular search engines. It includes implementing various strategies to increase the rankings of websites on search engine result pages. The ultimate goal is to boost online visibility and increase the profitability of large organizations.

Top 5 Enterprise SEO Trends to Explore

Are you planning to opt for enterprise SEO services in India? Well, before collaborating with the experts, you must have an idea of the latest trends. The most prominent trends are listed below. Let’s dive in!

1. Image Optimization

Simple texts may not be appealing to your target audience. So, to grab their attention towards your content, adding a few images within the texts is a great idea. However, search engines are becoming more sophisticated in understanding the image content. Therefore, to improve search visibility, optimizing graphics and images is vital.

Having large image files on your web pages can slow down the loading speed and negatively impact SEO. That is why you must compress the images and reduce file sizes without affecting the quality in any manner. Next, you can add relevant titles for the pictures and use descriptive alt tags. Moreover, you must also leverage responsive images that can easily fit any screen size.

2. E-E-A-T

In the past few years, you must have heard a lot of buzzes around the E-A-T concept. But what exactly it is? Well, E-A-T is an abbreviation for expertise, authoritativeness, and trustworthiness. It means that the content showcasing expertise on a topic, having high authority, and appearing to be trustworthy for users is likely to rank higher.

However, Google has recently added an extra E to the concept. The additional E stands for experience. That is why it is worth hiring experienced professionals for content creation in 2023. With the subject matter experts, enhancing your organic rankings and improving your brand visibility becomes easy.

3. Voice Search Optimization

Rather than typing a query, people now prefer using the voice search option to save time. So, you cannot ignore the importance of optimizing your website for voice search. To start with the optimization, try using long-tail keywords. Voice search queries are usually conversational and longer. So, look for long-tail keywords that match the way people speak. You may include phrases and questions that people are most likely to use during their search.

Most voice searches are done through mobile devices. So, it is vital to ensure that your website is mobile-friendly. To improve mobile-friendliness, you can optimize the page speed, leverage a responsive design, and deliver seamless experiences across all devices.

4. More Focus on Existing Content Optimization

When you hire the best SEO service provider in Delhi, they will recommend you optimize your content first. It is because Google rolled out 14 algorithm updates from the beginning of 2022. In 2023, it is rolling out even more updates. The core aim is to deliver value to the users and enable them to find what they are looking for.

So, if you want to rank higher on the search engine, you must continuously optimize your content. That means you need to ensure that your content is relevant, helpful, and updated.

5. User Experience (UX) Optimization

Google wants to deliver engaging and seamless user experiences to users. Therefore, it ranks the website that offers exceptional user experiences. For UX optimization, you can start with the page design and layout. Your website must have a logical layout that allows the users to easily navigate through and find the required content. Also, having concise and clear headlines is important.

Personalizing website content for a target audience is also helpful for user experience optimization. Try creating content based on the behaviour and preferences of your target audience.

Conclusion

Enterprise SEO keeps evolving consistently. Understanding the latest trends can enable you to beat the competition and stay ahead. Now that you know the trends, it is time to hire the best enterprise SEO services in India and improve the visibility of your brand online.