Things I've Learned About Marketing from Social Media Influencers

Branding yourself in a digital world.

Things I've Learned About Marketing from Social Media Influencers

A lot of people claim that in the digital world everyone gets the same shot; this usually isn’t the case. You see, even online not everyone’s word is worth the same, which is exactly what sets some people apart as influencers. While to some, this influx of attention from the general populace seems as a fluke or a lucky set of circumstances, there is no such thing as luck. There is a reason why some people turn out to be influencers and others don’t. Needless to say, most of these tips can be applied to your business as well. With this in mind, here are few things that I picked up from social media influencers over the course of years.

The Power of Social Media

Love him or hate him, if there’s one thing that Donald Trump has managed to prove it is that in this day and age, social media can go on par with mainstream media. Just take a median number of views during some of the most important TV news shows and try to compare them to tweets, re-tweets, and likes on posts that top-notch influencers share on social media. Still, when you try to downscale a bit and compare the popularity of social media profiles of local celebrities and industry authority figures, you will see that local TV and radio stations have nothing on them. In other words, the power of social media in 2017 is not to be underestimated.

Furthermore, the influence of social media is becoming so formidable that some people even estimate Facebook to be the greatest future competitor of Google. Sure, this is something that is still far in the future but the idea alone that someone or something could threaten this giant is more than worth your attention.

Sliding Past the Ad-Block

Even though in the past, numerous companies used to invest heavily in ads, with the rising popularity of Ad-Block extensions, the future of this industry is shaky at best. Sure, some websites try to fight this by preventing their audience from seeing the full content without turning it off or adding them as the exception. Still, with about 644 million active websites out there, it is probably easier for a web user to simply look for answers someplace else, rather than turn off their Ad-Block even for a single second. On the other hand, going with influencer marketing helps you slide right past the Ad-Block and reach your audience in an organic manner.

Quantity is a quality on its own.

Another thing you need to keep in mind is that the quantity sometimes might become a quality of its own. You see, even if your content is incredibly interesting, educational and easy to read — if you don’t post regularly, you are bound to be forgotten. It really is that simple. Still, you probably won’t have enough material to post something relevant every single day. Instead, you can post a status, upload an interesting image you have found or at least release a teaser for a content you are currently writing.

Once you do post an original content, you need to make sure it is up to a certain quality standard. According to SEO experts from Gold Coast, the links you craft can be as important, seeing how they have to stem from your niche and market relevant sources.

Expanding Your Reach

Finally, the key thing about influencer marketing is that it has virtually limitless reach. The way this works is quite simple. An influencer is simply a person who starts an avalanche. Let’s say your influencer has about 1,000 followers. If every one of their followers has about 100 followers of their own, and just 10 percent of these followers decide to share their post or status on their own profile, we are talking about a potential reach of 10,000 people. In reality, however, these numbers tend to go much higher seeing how the followers of your followers might decide to share, as well and so on.

As you can see, in order for your business to find its success in the digital world all it has to do is try and mimic the behavior of a successful influencer. The way this works is quite simple, you start off by looking at the bigger picture and a role that these social networks play in lives of your potential customers. Next, you proceed to establish yourself as the niche authority. Finally, you focus on creating content that will do your work on its own. Once you have done this, you get to revel in the fruits of your own labor.

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Cate Palmer
Cate Palmer
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Cate Palmer

Designer by day and writer by night. My fields of expertise could be summed up to web design, digital marketing and creative writing. My interests are, on the other hand, wide and ever-evolving. 

See all posts by Cate Palmer