The Secret Formula to Growing your Business in 2022-Reels is Right Here!

Instagram Reels- what are they, why you should use them for business, and the pro tips for using them? We will answer all these questions in this blog.

Let's rewind to the past - when Instagram reels were first introduced; they were used for new recipes, funny videos, and viral dances. But, fast forward, they have become an integral part of the firm's social media marketing strategy. But, even if you have created a remarkable website, opened social media accounts, and invested in digital advertising without reels, you may still stay behind the competition.

But, wait before you start recording; let's look closer at how to create Instagram reeks and why they matter for your business.

What are Instagram Reels? Are They a Right Fit for your Business?

Maximum users on Instagram come under the Millenials category. Hence, it has become necessary for businesses to develop a strategy to cater to their short attention span. And this is where small and medium-sized businesses use Instagram Reels to market their products and services. Here are some reasons why Reels have become popular amongst businesses.

• People look for instant satisfaction. Businesses have to use 15-30 or 60-second videos to attract customers.
• Less time to watch content makes Reels an effective strategy for businesses to attract customers.
• Reels are addictive, and through influencer marketing, brands can promote their products through reels.
• Through Reels, brands can communicate their story in a compelling way
• Promote an event, sale, or new service.
• Reels come with a shopping feature where brands can tag products and services.
• Showcase people using your product or service.
• Make use of branded hashtags.

A real-life example of a brand using Reels is Chrissy Melin. The home décor influencer with 50K+ followers used reels for promoting DIY projects. In Reels, Instagram uses a huge library of music styles to help brands get their products in front of customers. But, before using Reels to grow Instagram followers, brands should focus on:

• The length of the Reel
• The song choice
• How much text you should use
• The proper placement of text in the Reel

How to Use Instagram Reels for Your business?

Brands can’t just go about creating Reels. They must have a specific strategy for creating Reels for your business account. Reels must be creative and contain some lighthearted fun. Some of the ways brands can use Reels to increase social media engagement includes.

Create Informative Educational Content

Educational content takes up different forms. The reels can convey information about where to visit, style an outfit, and use a product. Post educational content to show your authority on a particular topic, especially if you post multiple videos of the same type. An example is Kaekoo Shop which uses home décor pieces and uploads Instagram Reels to showcase how the audience can sell their home.

Showcase Behind The Scene Content Through Reels

An authentic social media account means customers will consider you credible and trustworthy. And in a bid to appear more authentic, brands can share personal aspects of their business like showing behind the scene information, introducing employees, and what it takes to make a product.

A real-life example of using reels to share behind-the-scenes content is Coral Gardeners- an environmental conservation firm. The company uses reels to show how underwater photographers capture a shot. The picture becomes more attractive when the efforts are taken to make the photograph appear in the public eye.

Ads can Find a Unique Platform Through Reels

In June 2021, Instagram said brands could use Reels for advertisement. Reel ads will appear between other Reels, so when the user scrolls between Reels, they will see your placed ads and interact with them through CTA buttons. Brands can also select goals for Reel ads like creating brand awareness, increasing traffic, getting app installs, and more.

Find Ways to Stay Ahead of the Competition

Many companies have still not incorporated Reels into their marketing strategy. This means you have an opportunity to gain the upper hand and use reels to grow Instagram followers organically. Make use of reels to connect with the audience before even your competitors use them. Through Reels, create demand for your product by imparting knowledge about your products/services. If the audience is not aware of products like yours, you can promote yours and gain an edge over others.

Build Trust Amongst the Audience

Share your experience, struggles, and success stories to connect with customers personally. This way, they will develop a close-knit relationship with your brand and increase sales chances. Since maximum users on Instagram are youngsters, connect with them to increase brand awareness and build trust. The more customers trust you, the more secure they will feel in choosing your brand.

So, are you all set to use Reels to promote your business? Incorporate the above steps to make the most of reels and build your Instagram account like a pro.