The Best Landing Page Builder to Use

These days, to be successful at marketing, you need to generate targeted leads that have a proven potential for purchase.

For this reason, generic homepages are no longer enough. You need a whole set of carefully designed landing pages that cater to the specific needs of the consumer.

The good news is that there are a lot of tools out there that can help you simplify the process of creating powerful landing pages. Some of these tools can also make it easier to manage and optimize multiple pages by means of a single dashboard.

There are plenty of landing page builder software that you can choose from. Knowing the pros and cons of each will help you make the right decision. This article will help you discover and use the best tool for your specific needs.

The Features of Good Landing Page Builder Software

Each of the tools mentioned below has been specifically created to help you create landing pages with high conversion potential without the need for any specialist design software or even code. Of course, each of them has its own pros and cons.

To understand what makes a powerful landing page software, it should meet certain criteria. These criteria are mentioned as follows.

• The speed and ease of creating new landing pages
• A good selection of templates to start with
• A smooth experience during page creation
• Freedom of customization
• Extensive integration with other online tools
• Simplicity of use
• Reasonable pricing

Now, let us take a look at the 9 best landing page software that you can use today.

Unbounce

When it comes to landing page software, few are as popular as Unbounce. In fact, it offers what is easily among the best drag and drop interfaces for landing page creators. It is extremely advanced with a plethora of options for customization. However, it is not something that a beginner can use easily.

Unbounce does more than just create beautiful landing pages. It puts focus on the conversion aspect, which is certainly the reason why we create landing pages. Some features that help you in this aspect include AdWords integration, A/B testing.

In terms of price, Unbounce is rather expensive. However, it is worth the money considering the features and abilities that it offers.

The Pros

• Excellent range of templates
• A full range of features
• Powerful and flexible editor
• Excellent set of A/B testing features

The Cons

• The higher costs
• A learning curve
• Not meant for beginners

Read the full Unbounce Review now.

HubSpot

HubSpot offers a rather good landing page software. However, the biggest downside is probably that it is limited only to those who have bought its Marketing Hub subscriptions.

As a result, this tool will be best suited for those who want the comprehensive range of marketing software offered by HubSpot. As such, if you want those tools or are already using them, you can leverage the landing page builder offered by HubSpot as well.

The Pros

• It is easy to use
• Robust features for A/B testing
• Flexible features
• Considerable documentation and customer support

The Cons

• Only HubSpot customers can access and use the tool
• The cheapest plan offers very limited features
• Limited range of templates

SendinBlue

SendinBlue was originally a platform for email marketing. However, it has evolved over the years into a full-fledged marketing platform with lead and sales management capabilities.

The landing page software offered by SendinBlue is rather good with a smooth drag and drop interface. However, the landing page builder is only accessible to those who have bought the Premium or Enterprise plans offered by SendinBlue.

Despite this, it is worth the purchase. Not only are the plans quite affordable but also you get a range of other useful tools such as marketing automation and A/B testing.

The Pros

• An excellent drag and drop editor
• A/B testing
• A modern and fresh range of templates
• Integrated email marketing
• Reasonable pricing
• Reports and goals for landing pages

The Cons

• Must be a customer of SendinBlue
• Only accessible with certain pricing plans

Instapage

Speed is the priority for Instapage. In fact, it is possible to get live landing pages in only a few minutes. The builder is comparatively basic that makes it easier to customize since you don’t have to face any difficult learning curves.

Despite this, the range of customization is limited when compared to Unbounce. On the other hand, you do get real time analytics and A/B testing. While the plans are cheaper for Instapage, you need to pay more to get access to certain features like A/B testing and heatmaps.

The Pros

• Speedy landing page builder
• Robust drag and drop interface
• Comprehensive analytics reports
• Suitable for beginners and experts alike

The Cons

• Lack of A/B testing in cheaper plans
• Lack of popup options
• Limited feature list compared to Unbounce

Leadpages

This is one of the cheapest landing page software in this list. Despite the low cost, this landing page builder offers a comprehensive range of features. The drag and drop interface is excellent and you get more than 160 templates to choose from.

However, the cheapest plan does not include A/B testing which may be an issue for some. Leadpages also has more expensive plans that offer advanced integration with other lead management and marketing tools out there

The Pros

• Excellent editor
• Low starting costs
• Robust analytics and A/B testing features

The Cons

• Not all templates available for free
• Cheapest plans don’t offer A/B testing
• Limited customization options

GetResponse

This landing page software stands out for the incredible range of marketing features that it offers. It becomes all the more remarkable when you consider how reasonable the pricing is.

The basic starting page gives you access to an unlimited number of landing pages in addition to robust email marketing features, eCommerce features, and even automation. In short, you will get far more out of your money no matter which plans you choose for this landing page software.

However, there is a catch with an unlimited number of pages. Your plan will automatically be upgraded to a more expensive one as soon as more than a thousand people visit any of the landing pages you have created.

The Pros

• Incredible range of features
• Integrated email marketing
• A/B testing
• Highly flexible
• Robust analytics and reporting
• Low starting costs

The Cons

• The drag and drop editor can lag
• Forced upgrade after a thousand pageviews

Wishpond

Wishpond is not just a landing page software. It offers so much more. From popups to social content, Wishpond can help you with a number of marketing activities. It even offers basic automation capabilities.

There is no limit to the landing pages and popups that you can have even on the lowest pricing plan. On the other hand, the number of leads that you can generate is limited...

The Pros

• No limit on landing pages, popups, and social contests
• Basic features for marketing automation
• Pricing dependent on the number of leads and not the features
• Lower starting prices

The Cons

• Lack of a dedicated landing page tool
• The limited degree of customization
• The editor is not very impressive

Lander

Unlike the other landing page software mentioned on this list, Lander is meant for smaller businesses. The packages offered by Lander differ in the amount of traffic which can be generated by the landing pages you create.

For example, the lowest tier will get you 5000 visitors to your landing page. This makes it important to decide beforehand how much traffic your campaigns will bring in. Custom packages are also available.

The Pros

• Extremely low starting prices for packages
• A/B testing
• Custom codes
• Landing pages for Facebook

The Cons

• The editor could have been better
• The customization options are not too great
• Integration is not perfect

Landingi

This landing page builder allows you the freedom to use templates or create your very own page. However, you can also go one step further and ask the team at Landingi to create a landing page for you. This sets this landing page tool apart from many of its kind out there.

Additionally, you are also given freedom from limits on traffic, domains, and landing pages among other factors. On the other hand, you need to pay more if you want features like automation, integration, and A/B testing.

The Pros

• Unlimited number of landing pages, leads, traffic, and domains
• Robust landing page editor
• Analytics
• Basic automation
• Unique design capabilities

The Cons

• Need to pay more for A/B testing
• Limited integration capabilities in the cheapest plan

As you can see, there are plenty of excellent landing page software to choose from. Of course, you can always ask a web development company to create one for you and then hire a content development team or digital marketing team to take care of the rest.

However, if you want ease while handling landing page creation on your own, the landing page tools mentioned above can go a long way.