Social Media Optimization and Types

Online promotion of Business, Services or any product on social media in an organic way(UNPAID) is known as Social Media Optimization. This helps us to target the local audience and helps to promote them in target areas. SMO is used to increase awareness about different products, services or brands on different digital platforms. Digital platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn and Google Plus.

For new start-ups, Facebook is considered as the best medium for promotion such as by making company's Facebook page and uploading videos, photos that help in building a network with the people and in this way we can directly connect with our target audience. More the connection between you and your audience more will be the engagement and ultimately helps in increasing rankings of your site.

Social media optimization often directs the audience from social platforms to the company website, where more and required information can be provided. For example, a campaign to raise awareness of an opening of a new Gym may direct the visitor to a Gym webpage providing information. Companies use multiple social media platforms for the growth of organization or businesses moreover makes this easy for the client to get in touch via different platforms.

Social media optimization helps in building a strong presence whether it a small start-up, mid-sized businesses, and big brands. Social media posts must be engaging and simple. It is the best method to promote the local business as it is easy and cost-effective. It helps is gaining Ideal users.

Nowadays, Social media does not only meant for brand awareness, product promotion or sales but also a means of direct interaction of audience or client with a company or brand that is internal communication. Various KPI's are used in social media for finding results on posts like mentions, traffic data, likes, shares and many more. For online promotion or working on social platforms, we must need to consider these factors-

• Reach
• Traffic
• Lead generation
• Clicks
• Revenue

In order to track the success of the campaign we-

1. Determine social goals
2. Create metrics to measure goals
3. Measure
4. Monitor and report
5. Adjust and repeat

For the promotion of local Business, one must Switch to Facebook. In order to make posts or campaign more visible, we must use #tags. #tags in the posts become more searchable. Steps for promotion of business are-

1. Create a Facebook page for a Business
2. Make it possible to be active timely that helps in SEO.
3. Engage or connect with your users or Clients.
4. Make posts wisely with #tags.
5. Make groups and create posts in groups that help in tracking analytic of the reach.
6. Share your posts in the groups very frequently.

If you want your Business to make a Brand on the international level then switch your Business to Twitter. This helps is making an international level Brand in very few words. The number of tweets has a limit of 140 words which helps in not only making your presence strong on social media but also helps in connecting you with more users world wide. In order to stay connected with your user or client, we must share posts or content on a regular basis and so actively that basically helps in catching the attention of the user.

If you run a company or organization, there is a need to connect with experts or professionals that are also as important as building a connection with the user. Professional connection is important for sharing and discussing matters over professional talks that are Group Discussion(G.D). So the best option for connecting with an expert or professionals is Linkedin. This is not only aid you to connect with many experts but also helps in spreading and sharing the information which you want to share publicly. We can create groups in this platform such as we made on Facebook.

Google plus , it not only helps in connecting with user or making your business promotion but also helps in building more effective Reviews about your business or brand by creating a page on Google plus. Such as we create groups on Facebook, linked here we create community. Here by creating a community, we can connect with different-different users worldwide.

If you want to create a strong impression in the user’s mind then switch to videos. By this we can share our experience and this is proven much stronger than text. So, next platform for sharing videos is YouTube. User surf more on YouTube in order for better understanding. Moreover we can connect with different platforms on YouTube on same time. User likes, share, subscribe and comment by this way user connects with you and your business quickly and easily. By creating a channel on YouTube and posting videos makes your presence stronger. This helps is promoting your business not only local level but also at the international level.

To learn more how to optimize Social Media and types of social media optimization, find out more on my Social Media Marketing Course here.