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Smart SEO: 8 SEO Best Tips For Increasing Organic Traffic

“Good SEO Work Only Gets Better over Time. It’s Only Search Engine Tricks That Need to Keep Changing When the Ranking Algorithms Change.” – Jill Whalen

By Arsalan HaroonPublished 3 years ago 7 min read
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Smart SEO: 8 SEO Best Tips For Increasing Organic Traffic
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Do you want to increase traffic to your site?

Follow these seo best tips, If you want to increase organic traffic on your site.

Most people spend hundreds of dollars on paid advertising because they think it can give them great results than seo.

But sure, it can give them good results but not better than seo in the long term.

Because paid advertising costs money, But seo takes time and hard work for the long term.

If you practice these seo best tips for a week on your site. Then don't think that it can give you instant traffic like paid advertising.

It doesn’t, because seo is long term game. But it also gives long-term benefits.

I want you not just to read these seo best tips.

But instead, take action and see if you are doing something wrong on your site which affects your site.

Because so many people read about these seo best tips, but they dont take action for that.

Make sure you don't become one of those.

Instead, you take action on each of these seo best tips, which we will discuss in this article.

So let's get into some of the best tips for improving organic traffic.

Related: The Dummies' Guide To Digital Marketing for Startups

1. Favicon optimization

Most site owners still don’t know that, It’s crucial and, they don't put a favicon on their site.

The screenshot was taken by the author

Google displays the favicon in mobile search results and, they can have a high impact on your click-through rate.

So make sure to see if your favicon is visible or not visible.

Although, it makes a little difference and makes your seo a little more good than competitors.

But still, it is suitable to put a favicon on your site because it still makes a difference.

2. Add SSL certificate

SSL certificate will help Google understand that your site is secured. For the audience, It plays a big part in your ranking.

Because Google only wants their audience to go to the secured website.

So they put down those sites which did not have an SSL certificate Because it doesn’t provide security to google audience.

So make sure you have an SSL certificate on your site.

If you have a WordPress site, you can install an SSL certificate plugin for free and, if your hosting plans provide a free SSL certificate, then it's great.

But make sure you have an SSL certificate on your site because it makes a big difference in your ranking.

If you have valuable information without an SSL certificate on your site. But your competitors don’t have that much information on their page. But they have an SSL certificate.

Google ranks your competitor’s site on top. WHY?

Because it has an SSL certificate, Google understands your competitor’s site as a secured site for the audience.

3. Write valuable content

“Google only loves you when everyone else loves you first.”

– Wendy Piersall

Most people write for search engines, but you should write for humans.

Google loves those who write for humans and dislike those who write for search engines.

Most people put keywords in so many areas where they don't fit in. but they still put it.

Because they think it can help them rank on top. Although, google can't rank your site if you do this.

But let's say you rank on Google, and you have the traffic coming in. but when people see your content.

They will understand that you write for search engines, not for humans. Your only goal is to rank on google, not help other people find valuable information.

It will disappoint hundreds of people who come to your site then they will never come back to you because you lost the trust.

Make sure you provide more valuable information than your competitors who also have the same content.

You have to provide unique and more valuable information than your competitors.

So the audience finds your content more helpful than any other content. It will build trust and, that trust can lead to sales as well.

4. Use primary keyword in your main image

Optimizing your site for seo is essential, but you also have to optimize images that you put on on your site.

So whatever your primary keyword is, make sure you put it on your alt image text.

Because it can help your image rank on that keyword which can also bring you traffic.

5. Don’t forget to include your primary keyword in the meta description

I know some of you already know this,

But knowing something and doing it is a different thing.

You have to do this perfectly, make sure on every page of your site you put the primary keyword in the meta description.

70% percent of the time google, rewrite meta description.WHY? Because most people don't put their primary keyword in their meta description.

Make sure you don't make this mistake.

6. Update old content with new links

If you have old content on your site which may not provide relevant information in today’s time, then consider updating that content.

It can also help your old content to rank on google. If you have given any old links to a page that is not available anymore, remove that link.

Updating your old content will help you rank that content on google if it provides relevant information.

7. Make your website load fast

If you have so many images on your site, it may make your site load slower.

Make sure you compress your image size before putting them on your site.

It’s one of the most crucial things to do if you want to rank on google.

If your site doesn’t load fast, Then the audience will be disappointed with your site and go to another website.

Which gives google a sign that the audience doesn’t like your site. So if the audience doesn’t like it, it means google also will not like it.

If you have a WordPress site, then consider installing W3 Total Cache and Smush Image.

Both of these plugins will help you speed up your site performance.

If you want to check your website performance, so you can know if your site is loading fast or slow. Then go to google page speed insights.

The screenshot was taken by the author

It can give you all the data about if your site is loading fast on mobile and desktop. If it’s not loading fast, then it also suggests how you can improve it.

8. Increase internal linking

Internal linking is the process of linking to others on the same website.

Make sure you do internal linking on every page. But don't just link to another page because you have to increase internal linking.

Use internal linking when you see it can help your audience find more related content that you have or link to pages that make sense to link to them.

So your audience doesn’t think that you are doing it because of only increasing internal linking.

Instead, people think you are doing it to help your audience find more valuable information.

Remember, don't do a lot of internal linking on one page, Put at least 3 to 4 internal links on every page.

It is enough to increase your organic traffic.

Conclusion

Most people think they know all these seo best tips, but one of the big mistakes is that they only know this thing. But don't do it.

Remember knowing about something and doing something is a different thing. You may know all these best seo tips, but it doesn’t mean you practice this.

So take action on each seo best tips and see where you are doing wrong.

If you improve your site with every seo best tips, Which discuss in this article, you increase your traffic.

Most people when they get a good amount of traffic, stop doing SEO. Because they think it's enough because they are getting traffic.

But remember, don't think like them because this traffic will go away if they don't constantly improve their seo.

Seo doesn’t stop, You have to keep working on seo. No matter how much traffic you are getting, you can get more than this as well.

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Related:

6 Best FREE Traffic Sources For a New Website

6 Free Keyword Research Tool For SEO ( that aren't google keyword planner)

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About the Creator

Arsalan Haroon

Writer┃SEO Expert┃Investor

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