SEO and its types

SEO (Search Engine Optimization)

It is a process by which we optimize our Website in such a way that it generates free organic traffic. In SEO you don’t pay for Website Traffic rather you Work for it.

It sure is very Lengthy, time consuming way of getting Website Traffic but its genuine and long lasting and best of all you don’t have to pay a single dime.

To go deeper into the Topic lets first understand on what grounds does Google rank a page. Page Rank isn’t some rocket science.Lets try to understand it by a simple Example. When you go to a vendor to buy something, what do you seek?? The products you were looking for.

• Customer service.
• That’s what Google look for, when Ranking a Website.

See yourself as a shop Manager, Google as Shop owner and your visitors as Customers.

Google looks for

• User Experience
• Website Speed
• Bounce Rate

Google has Crawlers known as Google Bots which Crawls through your Websites Content. It does that with the help of links, it may me Internal Links or External Links. It enters your Website Via Sitemaps or External Links and then keep on Crawling Link to Link and go through all your Website Data.

Some Basic Terms in SEO

Keyword

Whatever you type in Search box of any Search Engine (Google, Bing) is a Keyword.

Meta Title

When you type in some Keyword in search engine and a website appears. The main Title that you see is Meta Title.

Meta Description

The Description below the Meta Title is Meta Description.

Meta Keyword

The Keyword that you Put in Your Website Content is Meta Keyword.

Header Tags and Sub Header Tags.

They are Heading tags (from H1 to H6), it gives your Website Content structure. and same goes with Sub Header Tags.

Types of SEO

SEO has two Main Types

1. OnPage SEO

OnPage SEO is that SEO technique in which you Optimize your Website Content in order to increase your Website Ranking.

Its consists of Header and Subheader Tags, Meta Title and Meta Description, Opengraph Meta Tags (Title and Description) and many more such factors.

2.OffPage SEO

OffPage SEO is that SEO technique in which you generate reliable Backlinks for Website. Whatever Link which is pinting a Visitor to your Page/Website is a Backlink.

Types of Links

In Internal Link the Link is inside your own Website or Domain Name.

In External Link the Link is from outside Your Website. From some other Website.

Onpage SEO consists of methods such as Web Directory Submission, Social Media Bookmarking, RSS Feed Submission and many more such submission methods that generate backlinks for your website.

White hat SEO / Black hat SEO / Grey hat SEO

Every search engine has dedicated guidelines that every website should follow when doing SEO and these techniques differentiates as per those guidelines.

White hat SEO

It includes all the ethical ways that one can use in SEO. Such as using appropriate amount and types of keywords, quality content, user experience.

White HAT is The EMBODIMENT of PURITY.

Black hat SEO

In this technique the main focus is to somehow gain rank quickly. So, it consists of methods that doesn’t necessarily meets Search engines guidelines. It mainly focuses on finding loopholes and then exploiting them in order to gain Rank. It consists of strategies such as keyword stuffing, cloaking and door way pages. It does show you quicker returns but isn’t beneficial in a long run as google can eventually ban/penalise your website.

Black HAT is The EMBODIMENT of EVIL.

Grey hat SEO

Grey hat techniques lie in between white hat and black hat. One can say its sort of a bridge between the two. It consists of copied content, fake review, using old domains.

There aren’t any governing bodies that look after these stuffs but if your website gets caught doing malpractices search engines will surely penalise you and can even ban your domain as they are the sole owners of the platform. So, one should always keep these points in account before using black hat SEO techniques.

and that’s all for today.

Learn more about Websites and SEO

Feature Picture from FirmBee.