Post2Earn with Decentralized Social

A new Post2Earn DAO has been created on the DeSo Blockchain. In web2, social media corporations make the lions share of profit through advertising while creators make crumbs. This innovative DAO flips the script by distributing advertiser revenue to creators thus ensuring they earn instead of social media corps. This DAO was funded on the Kickstarter-like platform, OpenFund. If you have a project you wanted funded check out OpenFund today. The information below is taken from the DAO.

Post2Earn in a nutshell

Post2Earn is a revolutionary web3 concept where advertiser revenues are distributed to creators instead of to Social Media corporations.

Problem: You create, but Social Media corporations own & monetize your content

Today, over 4 billion people are using Social Media apps. In total there are around 50 million content creators that earn money. This implies that the large majority (99%) do not earn money on Social Media. The large social media corporations earn millions of dollars in advertising revenues from content creators.

Solution: You create, and you own & monetize your content

Post2Earn identifies creators that produce highly engaging content, and financially rewards them for that. To enable this we use native features of the DeSo (Decentralized Social) blockchain.

Each creator owns his/her content: Stored secure & immutable on the blockchain Open-data blockchain: We can measure, in large detail, how engaging the content is, that a creator has posted on-chain

Each creator has an on-chain wallet: Financial rewards can be transferred to that wallet

Value: Who benefits from Post2Earn

In our Post2Earn implementation there are only winners:

Creators earn for highly engaging content

User retention improves because there is better content

Advertisers get user attention for their brand

Applications generate more user traffic

DeSo applications like DeSocialWorld & Diamond (decentralized Twitter), NFTz (an NFT platform) and DeSoFy (mobile app) all have an interest to attract and retain users. Post2Earn is made available for ALL applications built on top of the DeSo blockchain:

More creators are attracted and retained if more applications are using Post2Earn

Sharing Post2Earn is much more “innovation efficient” than each application creating a Post2Earn like implementation of their own

How Does Post2Earn Work?

Creators use a DeSo application to make a (blog) post or write a great comment

An algorithm measures the engagement on that content

The algorithm ranks creators based on most engaging content

The advertiser funds are allocated based on that ranking The algorithms fully leverage the open-data character of the DeSo blockchain. For each post, quoted post or comment a creator makes, we measure all details: The application used to make a post, the number of likes received, the number of diamonds received, who gave the diamonds, etc.

The algorithms use that data to create a ranking, but it also uses a set of parameters. The parameters determine how far a like is worth more than a diamond, whether 1 post receiving 6 diamonds is worth more than 6 posts receiving 1 diamond each, etcetera. Each application using Post2Earn will be able to define its own algorithm and parameter set.

From PoC to MVP: DeSocialWorld is the first Post2Earn customer

DeSocialWorld is already using the Post2Earn service for 3 quarters now. Initially they partnered with @Seelz and now with @NFTz as their advertiser. In that period they’ve awarded $1200+ USD to the most engaging creators.

The initial Proof of Concept (PoC) was based on the fact that a creator would get 0.025 USD per post/comment made on DeSocialWorld. The biggest PoC learning was that it increased creator activity, but not necessarily increased the creator post quality.

After 23 weeks DeSocialWorld switched to Post2Earn based on quality, which operates as their Minimum Viable Product (MVP). It doesn’t only count the posts, but also measures the engagement received on that post, and ranks on engagement instead of number of posts.

From MVP to Full Service

The following items are key in our roadmap towards a full service

Automation – The entire Post2Earn workflow will eventually be automated, including the transfer of advertiser funds to the creators and on-chain messages summarizing how advertiser funds were distributed

Configuration – Each application using the service will be able to configure the ranking algorithm to its own needs. On a secured section of the service website they can set the parameters as they see fit

Subscription - A subscription model will be implemented, where the fee for an application to use this DAO service is related to a tiny fraction of the advertiser funds distributed for that app. This approach is chosen to lower the entry barrier for apps that are only able to attract small advertiser funds, but do want to leverage the full service. The DAO will receive this fee and make this (partially) available for dividend distribution to DAO coin holders

Analytics – The website will show ranking and analytics focused on the following personas: creators, applications, advertisers, DAO coin holders and the Post2Earn service in general. Certain data sets will be available in an access-controlled section only.

Scalability – As the service matures there’ll be an increasing focus on elements such as security (e.g. protection of advertiser funds), continuity (e.g. 24 x 7 availability of the service) and compliancy (e.g. transparency on all funds distributed)

Lastly below are the maturity levels we foresee for the algorithms:

Level 1 (completed): counting posts made via an app

Level 2 (live): rank based on a weighted average of interaction received on a post

Level 3 (in progress): take into account the characteristics of creators that deliver interaction to the posts

Level 4 (planned): include a quality / readability score in the algorithm using a SaaS service.

Level 5 (optional): include non-chain & cross-chain elements into the ranking

Learn more about DeSo on deso.com.