Mistakes with EDDM that can Cost You Money

EDDM can help you get the attention of your customers. It ensures a straightforward approach for reaching out to as many potential customers as you can. However, often, businesses end up making some common mistakes with EDDM campaigns. When you make such mistakes, you might have less ideal outcomes.

So, let’s take a look at the mistakes you need to avoid with your full service EDDM campaign.

1. Not Having a Specific Goal

You can begin by considering what can make the campaign a success. So, do you want more walk-in traffic or a better name recall.? You need to set your goals first. You have to ensure you are honest with it. If you have your goals straight, simply try getting close to them.

Here is what you have to do-

· Decide on a goal for the EDDM service

· Find out how you can track the campaign

· The goal you are setting should be easy to complete

2. Selecting the Wrong Audience for the EDDM Campaign

Often, businesses fail to consider their audience when they launch an EDDM campaign. You cannot simply everyone when you are designing a market strategy. If you are doing so, you are just being lazy. EDDM printing is not going to work for all. Hence, you need to use it wisely. Make sure you research and collect the required data for building the segments that will come together to reveal your audience. So, you have to ensure that you are customizing the message the right way.

3. Not Adding a Clear Call to Action

Your EDDM campaign might have failed because you didn’t include a clear call to action. The direct mail piece should have one call to action. It needs to be big and bold. You need to keep in mind that your customers remember you even after several days. It is how direct mail promotional works. In case a call to action is easy to remember, your customers might put it into action.

Take a look at the tips you need to take into consideration-

· Add at least one call to action

· Make it colorful and bold since people tend to remember something that’s colorful

· Customize the call to action with the help of a QR code, an image of the discount code, and a personalized URL.

4. Using the EDDM Just as a Coupon

At times, EDDM is just a great idea unless you have already established a relationship with the recipient, a discount coupon might simply trigger the wrong kind of action.

Obviously, businesses do not look for customers who are just looking to save money. These are mercenaries and will drop you off as soon as they are done saving some money. Take a look at the few tips you can follow to get customers who are only looking to get a discount.

· Send in a sample and then ask your customers to purchase a full price and a big package is opened.

· Offer a discount when they refer a friend and include all details in the EDDM printing. It works conveniently as it is the ideal way to gift a friend.

· Send in a personalized catalogue as per the taste of the customer. Thus, they know that the list of products has been curate as per their taste.

EDDM printing shouldn’t lead with features. Hence, you have to begin with value. Often, EDDM suffers since they do not offer value. Thus, you have to make sure that the direct mail is relevant for your customers to read.