LinkedIn Automation 2021 A risky Gamble or a Guaranteed Leads Champion?

No doubt automation saves you a lot of time and performs work more efficiently. However, before you decide to go all-in for LinkedIn automation, it's important to do proper research and consider all the pros and cons.

Normally, advanced LinkedIn automation tools are used to perform the basic tasks; sending connection requests, messages, follow-up, sending follow-ups, and establishing business relationships.

Humans, by nature, want everything to be done efficiently and quickly. They want everything bigger, better, and faster and LinkedIn automation tools just serve the purpose.

Most of them are simple chrome extensions or plug-in that just sit in your browser but for safety concerns, it's often recommended to go for a cloud-based LinkedIn automation tool.

What do LinkedIn automation tools do?

Most of the tools are used to perform simple repetitive tasks that take a lot of time if done manually.

1. Sending Connection requests

2. Running Direct messaging campaigns

3. Endorsing people's skills.

4. Collecting leads data

5. Extracting data from LinkedIn

With automation, it may seem like you've been dealt the ultimate hand.

In addition, some of the latest LinkedIn automation tools run personalized campaigns that result in increasing:

1. Increasing networks

2. Connections

3. Leads

4. Sales

If there's no automation involved, you may have to do all the work by yourself.

Many users think more about the connections, more the leads, and the more the leads, the more the sales. They think of the process as a number game like they're going to hit the jackpot over the night.

But it's really not how it works.

A system always has some rules in place, so the house never loses.

Here is how LinkedIn automation tools can put your account security at risk.

Overactivity on LinkedIn

Being over-enthusiastic and crossing the line always get you in trouble even if you're using the best LinkedIn automation tool in the world.

When you try to hit the jackpot over the night and send thousands of connection requests in 24 hours, LinkedIn will know you're using bots or tools and they will block you, temporarily or permanently.

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This is clearly against the rules of LinkedIn. It cracks down against all spammers because spamming is a big 'NO' on LinkedIn.

What people do is that they send thousands of connection requests and that too with the same old spammy templates, "I see we have many common connections, I'd like to add you to my network."

It will only create spam.

The LinkedIn algorithm is very advanced and it can easily detect that you're using a bot or LinkedIn automation tool and you'll be called out on it.

LinkedIn penalties are harsh

Getting caught isn't just the only consequence. There's more to it.

LinkedIn will reduce your profile visibility.

It will limit your ability to connect and communicate by as much as 80-90%.

You have to make a promise to never use any tools again if they recover your account.

The message is very clear: LinkedIn isn't really amused when it comes to using LinkedIn automation tools. Though it's a public platform and connecting with people and scraping data shouldn't be a problem, LinkedIn wants you to keep things slow and more personalized.

My take on this: Building strong business relationships means connecting and reaching out to people with a personalized approach. It's because prospects don't like cut-and-dried templates in their inboxes, and they reject your request and message right away. For that, you need to think manually, human-to-human interaction.

If you have got no time for that, there are some high-quality cloud-based LinkedIn automation tools that come with advanced personalization features. They let you send personalized messages along with custom images and GIFs.

In the end, it all depends on how you use automation with a careful and disciplined approach.