KEY POINTS FOR CREATING A GREAT LANDING PAGE
Landing pages can be bifurcated into two segments mainly: Reference landing pages and Transactional landing pages. A reference landing page gives information about a specific product or service of a business.
This quote seems relevant, right? A website is truly a great companion of your business and always helps in promoting your business. Online presence forms the crux of any business as a considerable populace is engaged on varied social media platforms. Therefore, an amazing landing page is of heightened importance for your business. Without an ideal landing page, your business is unlikely to get good traction. The growing number of e Commerce platforms over the internet has also made landing pages more important than ever.
Landing pages can be bifurcated into two segments mainly: Reference landing pages and Transactional landing pages. A reference landing page gives information about a specific product or service of a business. A transactional landing page motivates an individual to make a specific purchase or encourages him/her to fill a contact form for a prospective sales lead.As per the study conducted by WordStream , the average landing page conversion rate stands at 2.35 percent. Are you wondering how to achieve it? Here are some important factors that will help you create an extraordinary landing page.
Shorter Contact Forms Longer Customer Association!
Ever been to a government office where you have to fill long forms in order to receive a document? It exhausts and irritates you, right? The same applies to your landing page! Longer forms will drift a prospective consumer away from your landing page. Always try to keep the detail forms short because less is always better! Eliminate unnecessary information and just request details that are appropriate from the sales perspective.
One Testimonial Numerous conversions!
Social proof is important for any business to convince the prospective consumer of its benefits and also describe the utility of the specific product in focus. These aspects, echoed by the user itself can bring expansive advantages in terms of sales. A small review of a customer on the landing page will add confidence about the efficacy of the products in the minds of the prospective buyers. Add a testimonial and see the magic for yourself!
More FOMOs Fewer Sales Conversion Obstacles!
FOMO is an abbreviation for ‘Fear of missing out’. Nowadays, everyone likes to be socially updated and this aspect has lead to the FOMO factor. Why not bank on this factor? This factor can lead to exceptional sales and a prospective consumer will rarely avoid buying the product. An example of the FOMO application is asking a question’ “Are you going to miss the revolutionary XYZ product? Really?” Applying this phenomenon will surely lead to garnering substantial attention from consumers and ultimately will lead to the expansion of profit margins!
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, best digital marketing company in pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : [email protected]
Website : https://www.kaizendesignstudio.com/
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