priyanka kale
Stories (96/0)
4 REASONS YOUR COMPANY NEEDS A CORPORATE VIDEO
As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos:
By priyanka kale3 years ago in Journal
Google My Business Will Be Essential for Local SEO
If you happen to be into SEO services in Pune, India you might know how important website visibility and ranking is. It is the crux of the job and clients will come to you with one ultimate objective - and that is to ensure their website is getting the views from the specific target digital audience. Viewers then potentially turn to customers and in turn, produce revenue. And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities. Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.
By priyanka kale3 years ago in Journal
DOS AND DON’TS OF USAGE OF STOCK FOOTAGES
Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list:
By priyanka kale3 years ago in Journal
5 ESSENTIAL RULES FOR PACKAGING DESIGN
Effective use of designing is one of the essential elements of establishing a brand identity. Packaging design, also known as package design, can help in connecting people and establish trust with potential customers. It reflects what the brand is about and makes an impression in people’s minds. From the color of the package to information conveyed, the packaging design becomes a crucial element to establish a connection with people who buy a product or just check them out. Whether businesses are looking forward to creating a new design or revamping the existing design, it is essential to consider few rules that will help them in establishing a connection with existing and potential customers:
By priyanka kale3 years ago in Journal
BRANDING A RESTAURANT – IT’S TOUGH, BUT NOT IMPOSSIBLE!
There is a lot of crowd on every street, not roaming around or shopping, but satisfying their taste buds. Let alone streets, small and big restaurants, cafes, and food joints at malls have been flooded. Food connoisseurs, families, and groups of friends have been visiting various restaurants to savor the flavors and deliciousness of different cuisines. The food industry has dramatically transformed the world and eating habits of people have changed over the period of time. The advent of technology has brought the food to their doorsteps. Visiting cafes and restaurants only on weekends is not a trend anymore. With this scenario, it is not an easy task to brand a restaurant. There are a ton of restaurants offering different cuisines, exemplary ambiance, and best-in-class service. Branding a restaurant that stands out in the competition and offers an amazing experience is a challenge. Here are some tips and facts to make it easier to brand a restaurant:
By priyanka kale3 years ago in Journal
Semantic Search Will Be Even More Prominent
Search Engine Optimization (SEO) became a thing in the late 1990s. Now, for more than 20 years, numerous SEO practices and strategies have been introduced and applied by various companies and specialists to attract and funnel web traffic towards them. After short stints with different search engines like Yahoo and Bing, it is Google that has solidified its mark on SEO. With their revolutionary algorithms and backend programs aiming to target appropriate content to the appropriate web audience, companies swarmed in and were delighted with the results. And ever since, Google has been continually looking to ensure efficient and effective optimization to their users by constantly observing and understanding the various factors related to data search results and how this data is processed.
By priyanka kale3 years ago in Journal
IMPORTANT TIPS FOR BUILDING A CASE FOR REBRANDING
As the trends and dynamics in the market change, the need to rebrand a business arises. It is not the decision that is taken with an impulse. The branding strategy does not remain relevant as the time progresses. This is the era of instant gratification. A decade ago, it was not the case. So, businesses feel the need to rebrand themselves to stay relevant, do not lose the audience, and gain as much market share as possible. In addition, it is important to connect and communicate with new customers effectively without disappointing the current customer base as rebranding takes place. Following are some the important tips for building a rebranding case:
By priyanka kale3 years ago in Journal
4 REASONS YOUR COMPANY NEEDS A CORPORATE VIDEO
As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos:
By priyanka kale3 years ago in Journal
CORPORATE VIDEO – HOW MUCH IT COSTS?
Corporate videos convey a lot of information about the company and its ethics, goals, work culture, and assets in a short time. This form of communication is becoming popular among companies to attract potential customers along with investors. Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way. Companies have realized the importance of having a corporate video and its benefits. However, the question arises. How much does it cost? How much money can be spent to achieve the goals expected from a corporate video? The answers to these questions vary as there are many factors involved in the production of a corporate video. The time duration of the film, the complexity of shooting and editing, and production values are the factors that determine the overall cost of a video.
By priyanka kale3 years ago in Journal
HOW BRAND DESIGN CAN RAISE YOUR BRAND TO GREAT HEIGHTS
Let’s face it. Brand design is about not only making everything look good, appealing, and attractive but also connecting people emotionally and conveying what a brand represents. It is another tool to connect with potential customers and make existing customers loyal. A brand design can be used as a way to form a strong business-customer relationship. It can make a business stand out among the competitors. A good brand design plays a crucial role in conveying the personality of a business and establishes individuality. Following are benefits of a good brand design:
By priyanka kale3 years ago in Journal
MISTAKES TO AVOID WHILE LINK BUILDING
Link building strategy is a good way to draw traffic with the help of already established sites. However, it can backfire rather than doing well if not executed properly. In order to improve the ranking for a long-term, it is necessary to take a comprehensive approach and avoid certain link building tactics. Link building plays a vital part in search engine optimization (SEO), specifically in off-page optimization. To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks. Making mistakes while link building can result in negative ranking. Following are some of the mistake that should be avoided while link building:
By priyanka kale3 years ago in 01
CHOOSE YOUR ADVERTISING & BRANDING AGENCY SUPER CAREFULLY
Advertising agencies live, breathe, and thrive on creativity. They give an authentic and innovative voice to the product, service, and organization. Relying on in-house expertise for branding and advertising may not be fruitful over time. This may divert focus from the core business. So, focusing on core business activities and outsourcing branding and advertising services become fruitful for conducting business. Then, another daunting task makes its way. There are a ton of branding agencies operating in the market and how to select the one agency which will support the goals and help in achieving them through effective advertising and branding strategies.
By priyanka kale3 years ago in Journal