HOW TO USE PINTEREST TO DO SOCIAL BRANDING

Pinterest is a great way to brand. Anyone who knows how to use social media knows that there are tools to sell, but above all, these tools are for branding. Rather, they are the elements that complete a well-defined marketing plan and can be used correctly to generate sales.

So you ask how should I use social media for my business?

Today I'm going to show you how to use Pinterest for Social Marketing. The Pinterest as a sharing platform, allows you to share photos and messages and does so in a direct and better real - time. Thus, it exploits this advantage, sharing beautiful images, links to your website, can be a way for them to find and get to know your e-commerce or brand.

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Did you think you could put pictures of your wine?

Give a nice picture of your wine or cheese so that they are not trivial so you will see that people appreciate and share your photos. Some people are already doing it, watch others and learn. Visit, for example, the Pinterest page diBrunelli .

SOCIAL COMMERCE

Pinterest is better than others of its kind because it offers automatic cataloging of commercial products. Put them all in the “present”. This system, still used by few in Brazil, is an excellent tool to increase the visibility of your products. To do this is simple.

When you upload an image, just insert the $ symbol in the title to describe the image and the system will automatically recognize that a product is “for sale”. This way you will increase your chances of selling your products, especially if you write in English, because Pinterest is having a huge spread in America and success in Brazil, I think it will take a while.

SOME TIPS:

Showcase your services : Pinterest is a great way to show others your work. For example, do you produce wines? Why don't you create a photo-history of the production processes and publish them on the platform, including a link to your website?

Optimize positioning : I already mentioned that Pinterest offers a great advantage for the positioning of text and images (I haven't seen images indexed in Google yet) and most importantly, it offers great visibility for the user, being a multisharing circuit.

Giving you yet another reason to follow : Select sources of information, choose compelling images, and participate in building the content others are creating.

Giving exclusive information about your products : Use this platform differently from others. There's no need to copy and paste content you've shared before on Facebook, Twitter, and then maybe even your blog.

Pinterest has to use it to provide new content and allow people to find a reason to follow its flow. For example: Share some of your products and do it only through Pinterest. Choose texts and descriptions appropriate to the topic.

Let others talk about you : If you are good you will get the consent of others. Share your content and show what you sell. indirectly they will tell your contacts and you can get exposure. Does it sound absurd? Instead, it works fine.

It's simple? No, it's not easy, but it's achievable goal. You must schedule a good time, have a clear idea of ​​your business, and strive to create value for your products.

To sum up, Pinterest is a web platform that allows people to recognize each other based on the content of that interest. Each of us builds our network based on interest or similarities. The web is not a means of advertising, but a relationship.