How to succeed on LinkedIn?

Here is a recurring question: how to succeed on LinkedIn? And for good reason, the advantages of this network no longer need to be demonstrated! Interactive, lively and constantly on the move, the largest professional social network in the world is a great tool for increasing your results, finding a job, asserting your business strategy and creating links with influential people. LinkedIn is probably one of the best levers for your business. But, to succeed on LinkedIn, it is still necessary to respect a few basic rules. These lay the foundation of your presence on the network. So, to ensure your success, discover our 10 tips to hit on LinkedIn.

1- Succeed on LinkedIn: be present

This advice may seem trivial! However, you will agree, if you are a ghost on the network, no one is likely to find you or notice you. So, to succeed on LinkedIn, the fundamental point to respect is the regularity of your presence: add new people, interact on publications, publish, respond to comments or your messages, simply keep watch, etc.

A daily and regular presence on the professional social network is the foundation of your strategy. To ensure that this foundation is as solid as possible, make sure to log in frequently, both to keep you informed of what is happening on the web, but also so that other members of the community see you regularly. Thus, without forcing, you are already considered a key element of the social network. The more you are present on LinkedIn, the greater your chances of landing opportunities.

2- Take care of your LinkedIn profile

The LinkedIn profile is still the basis of your presence on the network. It is essential to pamper it to ensure your success on LinkedIn. Indeed, it is the real starting point of all your actions on LinkedIn, and also the page that other members see (and judge). Indeed, it is the first thing that any user does: he visits your page and in a few seconds forms an opinion about you.

LinkedIn offers many tools and options to:

• increase the visibility of your profile on the network;
• and, make your LinkedIn profile a real sales page.

As Coco Chanel said, “You won't get a second chance to make a good first impression. So don't skimp on the quality of your LinkedIn™ profile and comb through everything to make it perfect:

• profile picture ,
• banner ,
• summary,
• experiences,
• training and certificate,
• testimonials and recommendations.

And don't forget the basic settings to ensure your visibility on the network.

3- Shine on LinkedIn by focusing on quality

To answer the question "how to succeed on LinkedIn?" », one of the key points to respect is this: QUALITY. Not just in your publications, no… Everywhere! It's simple, every time you take an action on LinkedIn, think about the value you bring.

• Starting a conversation with a new relationship? Think about the quality of your message but also about the form, avoiding spelling mistakes, for example.
• Want to comment on a post that appears in your LinkedIn News Feed? Adapt your commentary to the context and above all focus on the value of your advice.
• Do you have changes to make on your LinkedIn profile? Aim for excellence.

4- Share and interact with members of the network

Succeeding on LinkedIn means having been recognized as an expert in your field, in order to build up a loyal and satisfied clientele. For that, nothing like sharing! Even if LinkedIn is a priori a different platform from Facebook, Instagram and others, it is still a social network on which many interactions are possible!

So, to put the odds on your side, go for it. Share content that you liked, that could be relevant to your contacts, like and comment on the publications of your relations, etc. To stand out on LinkedIn™, don't stay in your corner. By being visible and fair in all your actions on the network, you demonstrate your expertise, your knowledge, your open-mindedness and your dynamism.

5- Publish content with high added value: the key to success on LinkedIn

Your presence on LinkedIn (as on the internet) results in the publication of various content: texts, visuals, videos, carousels , etc. Thus, when developing your digital marketing strategy or your communication plan , the content strategy appears as a key element!

Here are the different steps to ensure the success of your posts on LinkedIn:

Define your target, i.e. the person for whom you are editing this content. To help you, you can use the buyer persona tool .

Identify the multiple themes to design your messages: history of your company, advice, tutorials, presentation of your solutions (products/services), etc. and write texts that convert .

Create an editorial schedule to plan and alternate the different types of information that you broadcast: a video, an article, an image, an infographic... the schedule is your guarantee of staying regular!

If needed, use a post scheduling tool .

6- Develop your credibility: the major asset to establish yourself as a referent on the professional network

Credibility on LinkedIn, what is it exactly? It is to have an image of recognized expert. Thus, the other members of the network have an infallible confidence in you. And trust is THE BASIS of any successful business relationship.

To break into LinkedIn and develop your credibility, it is essential to provide proof of your expertise. To do this, the best is still to display the results of your customers, publish their positive opinions, show that you are particularly committed to their own success (which also means yours on LinkedIn!). Do not hesitate to ask for recommendations from your former colleagues, partners, clients.

Prospects interested in you will be even more inclined to direct themselves in your sales funnel if you provide proof that others have already done so before them. And, above all, they have not regretted having done so! By being credible, you are sure to succeed on LinkedIn.

7- Always remain benevolent, courteous and professional

In “real” life, a smile makes all the difference. On LinkedIn, it's the same! Be caring, outgoing and friendly while remaining professional when interacting with members of the LinkedIn social network. In addition to reinforcing your image with a good dose of optimism, you are also making changes in yourself: you are never so proud of yourself as when you are kind to others.

In addition to basic politeness, do not hesitate to give a little word of encouragement or congratulations, to wish a happy birthday, etc. Kindness and benevolence, despite the clichés, are not a weakness. Sooner or later, every virtual smile transmitted to your LinkedIn network will repay you a hundredfold.

8- Personalize exchanges and invitations

Customizing LinkedIn invitations is a must. The keystone of building mutual trust, sending an invitation cannot be truly successful if it is not appropriate, even if only minimally. So, remove the generic LinkedIn Suggested Post immediately!

Avoid basic, hollow notes and personalize your text based on what you've learned about the person. To do this, visit his profile and read his latest publications. No need to write a novel, anyway the number of characters is limited, but a little catchphrase to adapt according to the context.

9- Thinking about your target customers: essential for success on LinkedIn

Everyone loves to talk about themselves. In this area, be aware that prospects do not stand apart! So, to succeed on LinkedIn, pamper your prospects, and make them talk about themselves.

To do this, ask them professional questions, find out about them before meeting them or talking virtually. This allows you to have marbles to place here and there some details that hit the mark, and above all that prove to them that you are interested in them.

Remember that someone who contacts you does so because they have a problem to solve. This concern, she thinks about it constantly! It is very important to him. So, make your target feel that his concerns are justified and only then do you pose as a solution to this famous problem.

10- Be open to new professional relationships

LinkedIn is a gigantic fabric of people who connect with each other to win new professional opportunities. To succeed on LinkedIn, don't stay stuck in a restricted circle of acquaintances: open up to the world! You will be surprised by how much you have in common with people who, at first glance, might not have been among your first "choices".

With the internet, it is possible to forge links with individuals residing on the other side of the planet, to exchange with members that you would never have met face to face, to collaborate professionally with people from all sectors! So open the doors to your network and embrace new LinkedIn relationships .

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