How To Stay Relevant As a Creator And Not Get Replaced By AI

The thought of being irrelevant can be scary. Like a product with an expiry date or a brand that's vanished from the market.

You can already picture it in your head: zero traffic. No engagement. No audience cares about what you do. Your social profiles and content turned into a ghost town.

Cold silence is all that's left.

Maybe you even have to go back to your day job. Damn. That would suck badly. But I don't believe these doomsday scenarios will happen. At least not for all creators.

What we're dealing with

It's hard to predict what will happen exactly, but we can take a guess by looking at the current trend.

You got writers using ChatGPT to generate content and marketing angles, while some of them are already using it to "write" entire posts, probably.

Most writers seem to hate it, but this will take over, no matter the complaints.

Then you got graphics designers, or wanna-be designers, using Midjourney to create visual masterpieces.

I read about a history teacher who sells his Midjourney "designs" on Fiverr.

Professionals flock to these AI products simply because it makes them work less.

Any product that cuts the amount of effort you have to put in, and shortens the amount of time until the final result will increase the product's appeal.

Think weight loss pills. You don't have to do anything to get the look you want. Just take the pills- and that's it.

In his book "$100M Offers: How to Make Offers So good People Will Feel Stupid Saying No",

Alex Hormozi draws out the "value equation":

A product can become almost irresistible if it manifests the prospect's desires while decreasing delay and effort.

What most people don't realize

Some writers and graphic designers don't wanna believe AI will replace them. So they "resist". Writers say AI lacks a "Human voice", so it'll never be able to replace humans.

It's funny.

Then Cassy Kozykrov wrote an article with AI, and nobody noticed the difference.

The truth is AI will sound human soon, if not already. The reason is Moore's Law. It mentions a computer doubles its performance every two years. So growth is exponential.

Furthermore, some experts say that AI has beaten Moore's Law, and now performance doubles every six months/

Crazy. So trying to justify our own worth and saying, "They'll never be good as humans!!" isn't gonna help.

It's happening. Accept it.

It's a screening process

I don't think it's the end. It's just a hardcore screening process. It reminds me of the changes in iOS 14 in the past two years and how they affected the ad industry during covid.

If covid wasn't hard enough for some companies, the changes Apple introduced to their phones made it even harder.

Advertisers could not track conversions anymore, and performance dropped because Facebook lost data.

The companies that survived were those that could find creative solutions or adapt their messaging. I had a client who sold custom insoles. Even though the physical store was closed, we continued to advertise and offer in-house measurements for customers.

All these changes screened out the players who couldn't adapt. The ones who did- continued to sell or even thrived.

AI does a similar thing- it raises the bar. Writers or designers who don't have SkillZ will lose.

You'll have an industry filled with AI copycats who can't do shit without this tech.

Not to mention have actual knowledge about their field. That history teacher, now a "graphic designer", doesn't know anything about design.

I believe that creatives who can't create independently and be original- will be exposed sooner or later.

This is how you stay relevant.

Be better than 80% of your market.

Writing or graphic design won't die as in industry (obviously)- it'll shift internally. I believe professionals who know their stuff will be sought after even more because they'll stand out in the sea of AI creators. I think customers will look for those creators, as they'll be authentic.

Take full responsibility and learn to embrace uncertainty. 

With AI, The first instinct of all professionals is denial.

I felt it too. But you can't let it get to you. Professionals who resist AI, on any level, and try to make up excuses for why they'll stay relevant- won't be.

So get your act together, and get better at what you do. View the whole thing as an opportunity to improve. Treat it like a challenge.

Conclusion: adapt or die

If you're sure your job will become obsolete, like telesales or cashier, then obviously find another path. Otherwise, get better at what you do. A lot better.

Get my free ebook, "Life Lessons From Getting Rejected by Hundreds Of Women"