How to make money with email marketing

Email marketing may have the best ROI of all digital marketing methods, but that doesn't mean you automatically know how to use it effectively.

Spamming your customers is not a good idea.

In this guide, we'll explore what email marketing is and how it fits into your overall strategy . We'll also give you some examples to follow that you can apply to your business.

Ultimately, you'll learn how to make those big profits that everyone seems to enjoy. It suits you ?

Important statement: We are proud to be affiliated with some of the tools mentioned in this guide. If you click on an affiliate link and then make a purchase, we will collect a small commission at no additional cost to you (you pay nothing extra).

Email Marketing Definition 🧐💻

Before giving examples of how to make money from email marketing, we need to clarify what it really is.

Email marketing, as you can imagine, has a simple definition (the clue is in the name), but also a more subtle definition.

At its most basic, an email marketing campaign consists of sending emails to customers with the goal of driving sales .

This format has been around for over a quarter of a century now, and it remains one of the most powerful tools for building a brand. And the best thing is that it is not necessary to have a big budget for this.

There are plenty of free and inexpensive email marketing tools to help you get started.

The success of this method is partly due to the fact that it is openly consensual. Customers allow you to send emails to their inbox after signing up and providing their email address.

You are therefore not "spamming" them in the classic sense of the term. On the contrary, you send them the correspondence they have requested. You offer them value.

Make sure your email list is clean and have the necessary safeguards in place, such as SPF and a DMARC control service.

Email marketing can take different forms. Some companies choose the "newsletter" route , informing their customers of the latest changes in their business.

Typically, nonprofits, professional services firms, and consulting firms take this approach. It's a way for them to remind their customers that they still exist and they should use them in the future when the time comes.

Retailers use email marketing in a slightly different way, providing links to products they think the user might be interested in . These links usually direct customers to sales pages where they can view products and add them to their cart.

Some emails take the form of a promotion or special offer. Any company can offer one, but, of course, it reduces your income.

When it comes to email marketing, the "how" is therefore more important than the "what".

Anyone can send thousands of unsolicited emails.

But successful companies understand that the best way to monetize email marketing is to get people to volunteer their email addresses. This is a sure sign that you can offer them something of value.

How To Make Money With Email Marketing 💵

Making money with email marketing is easier than you think, but there is a process you need to follow.

If you don't stick to the limitations of the methodology we highlight below, you'll struggle to get results. And when you're stuck in a rut, it's no fun. You end up losing leads and missing out on business.

When it comes to email marketing, you need to adapt your mindset.

It is NOT about selling. It's more about getting people to want to buy from you and a lot of that starts with building lists.

This statement may sound like you're saying the same thing twice, but there's a subtle difference.

When you sell, you're trying to convince a reluctant customer to buy from you. But when you make people want to buy from you, you plant a seed in their mind - they're the ones making it bloom. It's a bit like Inception (the movie) 😁

Adopting the latter strategy is invariably more successful . Customers feel like they're in control of their buying habits and they're the ones initiating the sale. This gives them a sense of empowerment and therefore overcomes their resistance.

It's basic psychology, but it works. And you need to do that in your email marketing and optimize it with an automated workflow.

Your fundamental goal should be to create desire and add value. Let customers push to close the sale. You don't have to control this part of the process. You cannot.

Before getting into the examples, it's essential to remember to follow one rule of thumb in email marketing: your correspondence should be relevant.

Students do not need accounting services. Vegans don't want premium Angus beef steak. Elderly residents don't care about jet ski vacations in the sun. Do you see the blackboard.

Making money with email marketing is easier than you think, but there is a process you need to follow.

If you don't stick to the limitations of the methodology we highlight below, you'll struggle to get results. And when you're stuck in a rut, it's no fun. You end up losing leads and missing out on business.

When it comes to email marketing, you need to adapt your mindset.

It is NOT about selling. It's more about getting people to want to buy from you and a lot of that starts with building lists.

This statement may sound like you're saying the same thing twice, but there's a subtle difference.

When you sell, you're trying to convince a reluctant customer to buy from you. But when you make people want to buy from you, you plant a seed in their mind - they're the ones making it bloom. It's a bit like Inception (the movie) 😁

Adopting the latter strategy is invariably more successful . Customers feel like they're in control of their buying habits and they're the ones initiating the sale. This gives them a sense of empowerment and therefore overcomes their resistance.

It's basic psychology, but it works. And you need to do that in your email marketing and optimize it with an automated workflow.

Your fundamental goal should be to create desire and add value. Let customers push to close the sale. You don't have to control this part of the process. You cannot.

Before getting into the examples, it's essential to remember to follow one rule of thumb in email marketing: your correspondence should be relevant.

Students do not need accounting services. Vegans don't want premium Angus beef steak. Elderly residents don't care about jet ski vacations in the sun. Do you see the blackboard.

Keep it simple. Stay relevant. 👏🏼

That being said, how do you make money with email marketing? The variety of options will surprise you.

Create A Thank You Page And Add An Offer 🙏🏽🎁

Thank you pages are an important topic in email marketing. This is where customers end up after giving their name and email address.

In the good old days, a thank you page simply said "thank you" and provided a button to bring customers back to your homepage.

Today, however, most marketers see them as an opportunity. Remember that the moments after a user signs up for your email marketing list are when they are most interested in what you have to offer. This is your chance to capitalize.

Creating a quality thank you page is all about getting people to take the next step.

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