How to Get Traffic to Your Amazon Listing

You are selling your product on Amazon but no one visits your product, in short you don’t get traffic to your listing. Don’t worry, in this article I am going to teach you how you can get traffic to your product listing on Amazon and generate sales.

#1 SEO

In any kind of field, in order to get traffic to your digital item, the first method is SEO only, by the way, SEO stands for search engine optimization. In your case, it means optimizing your product listing for Amazon so that whenever a person searches for a keyword or term, your product ranks at the top.

To optimize your product listing for SEO, you need to find and include certain keywords or key terms in your product name and description.

To find these keywords, there are plenty of tools available in the market:-

1. Ubersuggest: - It is mainly for Google but Google is also a search engine similar to amazon.

2. Google Keyword Planner: - It is also mainly for Google but it can work.

3. Scope: - It is only based on Amazon but the problem is that it is a paid tool but it works well.

#2 Make Sure you have a Good Main Image

When anyone searches for a specified product on Amazon, what does the person see in the listings?

It is your main product picture.

If you main image is not good, then no one is going to click on it which means lower traffic and lower sales.

So, your main picture should be very good in looks and quality.

Here are some different approaches to improve your fundamental picture:

• Hire an expert product picture taker – in a serious specialty, this can assist you with getting more clicks on your listing

• Your image should be more than 1000px

• Highlight any additional items or rewards gave your contribution, for example, a buyer's guide, etc. You can also feature high-quality packaging if you provide it

Perform A/B testing, Make two photos of your product, one as choice 1 and second as choice 2.

Use choice 1 as your main image for a week At that point, change to choice 2 for the accompanying a week.

You would then be able to analyse the traffic and execution of your posting with these 2 main images. Then, use your common sense and use the image that got more traffic permanently as this proves that users liked this image that’s why you got more traffic on this image.

You can also other software for A/B testing as well.

#3 Run Ads

The above two methods were the free ones that you can apply but according to me, the above methods may not work as they take some time. While this method is the best as it can bring you traffic and sales very fast.

There are many platforms where you can run ads, you can run Integral Ads, YouTube Ads, Google Ads or Facebook ads.

The problem with this method is that you need to pay some amount of money to get traffic. The more money you pay, the more traffic you will get.

Different ad networks start with different pricing, for example, you can run Facebook ads for just 40 rupees and you can start running Google ads for just 100 rupees.

If you run Facebook ads for 40 rupees, you will not get a lot of traffic. To get a good amount of traffic you need to invest some good amount of money.

In my opinion, running ads is the best way to drive traffic to your amazon product.