HOW TO CREATE SUCCESSFUL EMAIL MARKETING CAMPAIGNS

The trend in online marketing means that email marketing has enormous potential to send information to potential customers or new customers at a low cost. One of the great advantages of mass messaging is that it can reach customers anywhere in the world with mobile technology.

Today, companies are trying to reach more people, as is the case with many media, such as newsletters, newspapers and magazines, that are betting on email marketing as a way to communicate their content. This gives them the ability and aptitude to attack the global market.

One of the great uses of email marketing is to generate traffic and attract potential customers to your website. It's important to have a segmented database (Don't buy lists ) is a good way to know who your potential customer is who is interested and what you can offer to satisfy their needs.

To create a good email marketing campaign you need to know what your customers' needs are and offer something - a product or service, a freebie, something really attractive. Today, consumers are well-informed about competitors' costs and more people are prepared to make a decision. The Internet has created more demanding consumers who demand better campaigns.

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Companies that offer bulk messaging service often also offer segmented database of thousands of people. Be careful when purchasing this type of database and questioning its origin, as many vendors have fake databases, many databases is not the target market you want to go to.

So, let's give you 9 important tips to improve your email marketing submissions, some proven techniques that define that there are certain details that are most important for your email marketing campaign to succeed. Following this guide will significantly increase and improve the interest of being open.

KNOW YOUR DATABASE

Have you ever interviewed someone who is inside your database? If not, it should. It is very important to know the thinking of your database because it is important to know your customers in general and have detailed market studies, consumers act differently when it comes to sending email marketing, it is very important for less knowing the path your emails are taking, whether people like it or not. Your databases are a valuable tool, so get to know them, understand them, and take care of them.

SEGMENT

Segmenting is very important when it comes to email marketing , remember that it is vital to reach people in an interesting way and each segment has its way, it is important not to send an email that is NOT INTENDED FOR THEM , it is a Common mistake to create an email from a certain segment and send it to the entire database, be careful when doing this.

UNDERSTAND THE CAMPAIGN

It is vital to understand where you want to go, this need is to be satisfied and which segment you are going to attack, focus all your efforts on optimizing and improving resources for better results.

A FLASHY SUBJECT

You have to be a salesperson, the first thing the customer has to do is make a quick decision, whether or not to open your email marketing , one strategy is to put the company name, which doesn't always work, another is to put a personal name the seller who is known in the middle … You have to be creative, for example, if an email is announcing a promotion, donation or incentive has to be mentioned in the subject, the chance of being open is much higher.

TEST REPORT

It's always good to send a test batch of your email marketing to different email accounts… This is because all the tools are programmed differently and it's also essential to check if your email is going to SPAM from certain accounts.

INCENTIVES

Not all marketing emails should carry incentives , but they are a very powerful and effective strategy to improve stats and image, for example, give an iPod to improve the Newsletter, it is highly attractive, people tend to increase the time for visit and participate, it is also ideal for researching the target audience.

TIME IS MONEY

This is the most important and most difficult to please, it should be clear that the success of email marketing is communication and fast , specific and precise, people who check their emails in a hurry and in a few seconds or minutes will absorb all the information they want to communicate. Focus on keyword usage and omit all extra content.

CUSTOMER LOYALTY

We all want loyal customers and long-term relationships , but this is not free, it should be flashy advertising campaigns, segmented databases, checking the quality of message delivery, creating incentives and offering specific texts, promotions and gifts for participating customers .

ANALYZE REPORTS

It is vital to know if communication strategies are working and which are not, you have to check the reports and analyze them in detail, see which emails were not delivered, database update, unsubscribe requests, time and the subjects that most attract customers.

As this tool becomes more common, the number of people checking their emails daily increases daily. Users spend a lot of time checking their personal emails.

For companies, email marketing is very profitable, as it reaches thousands of people with ease and low cost.

As we can see email marketing is a viable way to reach an objective audience and, in general, it should be noted that it is not a replacement for existing social media, but an effective choice to reach the audience.