How can your business benefit from keyword research

Whatever product or service your business offers, your goal is to show up on top of the list when people search for similar products in any search engine. If Google does not acknowledge you first, there is no way for a potential customer to do it. This is exactly where the importance of digital marketing and SEO optimization steps in. There are a number of marketing companies such as Eduardsmarketing that can assist you in developing successful and effective digital marketing strategies and most importantly expand your online presence. However, SEO optimization is highly dependent on keyword research. Key research is something you should take into consideration first and foremost when it comes to creating a successful journey for your business.

Thorough Keyword Research

In order to make your content SEO optimized, whether it is on-page or off-page, you have to start with a thorough keyword research. Think about what are the words people might type into the search bar of big search engines when they are looking for similar products and services that your brand or business offers; make a list and keep it, it will definitely come in handy later as well. To make the list as complete as possible, put yourself in the shoes of your potential customers. You have to empathize with them and think like them. It’s the only way the words on your list will really help you out in developing the keywords you need. Once you do that and come into possession of a useful list, you need to find out what is the competition surrounding each of them.

Keyword Search Tools

There are a number of platforms that help you find out the competition level on each keyword. To start with, try out Google Keyword Planner, Google Trends, Adword, Keyword Generator and similar engines. All of them have its pros and cons but they can definitely offer valuable information necessary to get started. Most importantly, don’t forget that this is not a one time thing. Monitor the trends constantly and never miss out on updates.

Long Tail and Short Tail Keywords

To give you a simple definition, short tail keywords are a combination of two words that people would search to discover you or your product, while long tail keywords contain three to five words. Short tail keywords mostly offer a very generic description in a broader context, while long tail keywords help you narrow things down in a way that allows a person to look for something very specific. Both of them have their own part in your plan to gain desired success and bring in attention to your business. However, if you are just starting out, the common advice is to start incorporating long tail keywords as firstly, competition level will be much lower; and secondly, the fact that long tail keywords are mainly used to look for something specific will play out well for your brand in terms of introduction to the client, standing out, memorability and recognition. Short tail keywords will put you in the middle of a wild competition. However, there is a way out of it if you deem using short tail keywords absolutely appropriate for a certain product or service. All you need to do is to add specific characteristics to the same set of short tail keywords, such as for instance, location (could be a country, state, city or village), or just anything that will help you stand out from everyone else; If you do that, there are higher chances that your website will pop up in the search engine.