Ways To Get The Best Out Of Internet Platforms As A Musical Artist

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It’s not a secret that the music industry is one of the most competitive markets and on top of the fact that it’s hectic it’s also constantly being filled with new creative minds. It’s easy to get lost in the buzz especially as a new artist with yet an unestablished brand.

Branding yourself and coming up with the correct marketing campaign is the key to achieving success in the music industry. This is done by the team of skilled and talented professionals for those with no financial issues and already somewhat of a big name. Even so. You would expect each of the new releases by a popular artist to get lots of attention but if the work is not marketed the way it should be this is not always the case. Take for instance pop icon Justin Bieber’s recent album and compare it to the previous releases. The differences between what his previous albums have achieved compared to the newest one are huge. 

Growing endorsement deals, collaboration requests and general growth in the interest surrounding your brand can be a clear indicator of the power social and internet media platforms possess when it comes to advertising and influencing marketing decisions of the companies. If BTS weren't the most liked, viewed, searched and streamed artist would they have the same opportunities they have now? It took them a while, breaking several Spotify, Soundcloud and Youtube records to become a global ambassador for the giants like Coca-Cola, Puma and Hyundai.

As a musical artist the best way to go viral and attract attention you need to build your career is to use streaming platforms to your advantage. You need to be clear on where you want to start, what platforms you are going to focus on and come up with the ways you can get the desired streams on them.

The best streaming platforms

The list of the streaming platforms you should choose to focus on must include Spotify, Apple Music, Soundcloud and Youtube. Statistics speak louder than words. Starting from the primarily audio focused streaming websites and apps Spotify is at the top. According to usage and revenue statistics Spotify has had 286 million monthly listeners out of which 130 million were subscribed to Spotify Premium. 44% using the platform daily. 36% of the streams on a global market belong to Spotify. 

The biggest competitor of Spotify, Apple Music has had 72 million active users as of June 2020, including both paid and free trial subscriptions. As for SoundCloud, the platform had 75 million active users in 2020 and 20 million people creating the content and putting it out there. 

The numbers are more impressive when it comes to Youtube. With over 2 billion logged in users that spend billions of hours daily to watch videos and 2$ billion paid to the partners, including artists who have claimed the copyright of their work.  

A brief statistical overview can be enough of a proof that a newbie artist needs to be on all of the four internet streaming platforms and get their marketing campaigns going on there. The good news is that setting your brand up on the internet sites is mostly free. However, you can’t start the development of your brand without investing in it, even just a small sum.

The “snowball effect”

Now we all know that the measurement of your success is determined by numbers when it comes to social media and the internet. The number of streams, views, likes, comments, overall engagements decided your spot in the brand rankings. Gaining the numbers you need can be difficult when you are just getting started and don’t have a fanbase to back you up.

For this reason platforms like Jaynike have been created to help the newbies create the so-called “snowball effect”. What this means is that the minimum investment of yours will result in the fast and effective growth in the numbers you need to attract audience attention, which is directly proportional to the significance of your brand.

Staying fit

The whole point of being on the internet platforms is to stay active. Constantly use the streaming platforms for promotion. This does not mean you have to put something new there every few days. What you need to do is to share your work on other social media as often as possible. Plug the Spotify, Apple Music, SoundCloud and Youtube links under viral tweets or pin the link to your profile. Share it on Facebook, Instagram posts and Story, you can use Tik-Tok too. 

Everything that is trendy and popular can become a strategic part of your promotion. Cross-platform presence works in a specific way so the first step you need to take is to get familiar with the particular website or an app. And be active. As little as 15-20 minutes on social media daily can dramatically improve the rate of engagements. 

You need to put a lot more work in the beginning to create a firm foundation. However, without the different internet platforms created to help you in advertising and marketing you would have to spend a lot more time. All you need to do is to learn how to use them to the full advantage. 

Distinctive silhouette

And one last thing. The accusations about plagiarism is something you should be vary of especially when it comes to the creative fields. As an up and coming artist one such rumor can result in a complete silence from the public towards your future works. This is why so much time, energy, money and creativity is put into coming up with something original. Distinctive sound, vibe or aesthetic enhances the recognizability of your brand. Do not forget to customize your setting on all streaming platforms. Make it yours.