How Can Digital Marketing Agencies Help Startups?

Digital marketing is one of the most vital components of running a successful business. 78% of startups want to increase their digital marketing budget in the coming years due to the current gravitation to an all-digital environment. The shift is inevitable, and the wisest step for startups to take is to get ahead of the curve by creating a sustainable marketing strategy to propel their business. This can be done by contacting a reliable digital marketing agency, or creating an in house marketing strategy within the business. Startup marketing is a crucial part of business growth, and the truth is that a digital marketing agency will know how to grow a business online a lot better than someone who is not as experienced. Agencies can help businesses grow through many marketing channels.

“The number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista, 2020)”

Startups are young companies shaped by savvy entrepreneurs in order to develop a unique product and bring it to market. The mainstream startup is usually a family organization, with initial funding from the founders or relatives. The startup stage is the most sensitive time for a business and even the most insignificant decisions can make or break a young and booming venture. However, if a startup has taken the steps to contact a digital marketing agency, growing a business will become a more enjoyable experience. There are two fundamental types of marketing; digital and traditional.

Traditional vs Digital Marketing

What is Traditional Marketing?

Traditional marketing is any type of marketing that is offline.

• Print
• Newscast
• Physical mail
• Phone-call
• Outdoor advertising (billboards, posters)

Traditional marketing is one of the oldest and most researched forms of marketing and has helped businesses reach their target audience for decades. Marketers usually lean towards this method because it is tested, tried, and true. Most people encounter aspects of traditional marketing in their lifetime, whether it be collecting a flyer on the street or reading the newspaper. Traditional marketing will always have a place to be, regardless of the sudden shift towards technology, it plays a chief role in reaching local audiences. For instance, ads can be kept for a very long time if they are physical, like a flyer. Some other benefits include reaching a wider audience, like those who prefer to do things the old-school way and will not be reached by digital marketing. However, with the rise of the digital marketing era, there are significantly fewer traces of traditional marketing methods within startups.

What is Digital Marketing?

Conversely, digital marketing is focused on all things digital. Digital marketing involves any marketing that a business chooses to carry out online which includes:

• Paid social media ads
• Email marketing
• PPC
• Advertising
• Search Engine Optimization

What are the Benefits of Digital Marketing?

Digital marketing has become increasingly popular due to the cultural and societal shifts around us. With the world becoming more digitally apt, how businesses chose to market their products also evolved. Digital marketing has become a more cost-effective and direct way for businesses to connect with a larger target audience globally.

Digital marketing is the foundation of a successful startup. Just in the last year, 11% of startups failed due to not being able to market their businesses correctly when businesses needed it most. Digital marketing allows businesses to grow exponentially and get conveniently discovered by potential customers. It allows startups to:

• Boost Their Visibility

A startup can offer the best services on Earth, but it automatically becomes obsolete if no one is there to see it. If a startup is not discoverable, it will fail, unless its visibility is boosted and customers can easily find what they are looking for. Visibility boosts are a standard practice in digital startup marketing and will propel your startup to greater heights with the click of a button.

• Increase Online Conversion Rates

Conversion is the Holy Grail of digital marketing and is what every business strives for. The term “conversion” is when a customer visits a website and completes an action, whether it be a purchase, signing up to a newsletter, or filling out a questionnaire, it is what all startups and businesses want and achieve. Higher conversion rates can be achieved through numerous factors, namely a strong social media presence, transparent contact information, and appealing content.

• Reduce Marketing Budgets

Running a business is expensive and there is no shame in saying it, but with successful and cost-effective digital marketing the extortionate costs can be reduced, all without diluting the quality of the service. Tactics such as remarketing ads (which is only possible in digital marketing) will help a business cut down on marketing costs.

• Develop Brand Awareness

The first step to earning a new customer is achieving brand awareness, and as 77% of people worldwide go on the web every single day, having a strong digital presence will have a positive impact on a startup. There are numerous channels to choose from when thinking about developing brand awareness online, successful digital marketing agencies offer various options to boost brand awareness.

• Influence purchasing decisions

71% of consumers are more likely to buy products based on social media recommendations. This means that having a social media presence alone can give a startup a much better chance of becoming successful. Furthermore, there are numerous other ways of influencing purchasing decisions such as remarketing, which can all be delivered by an effective digital marketing agency.

Contacting a Digital Marketing Agency

There are countless ways to grow a startup with effective digital marketing techniques. Digital marketing agencies specialize in curating tailored strategies targeted at growing businesses and increasing ROI and reach. The principal advantage of hiring an agency to handle marketing needs is that agencies only hire staff who are experts in the field. Digital marketing specialists will be able to efficiently, affordably and lucratively deliver worthwhile results for the company, taking into account its unique features and tailoring an exclusive digital marketing strategy without using basic cookie-cutter tactics. By allowing an experienced digital marketing agency to take charge of a business’ digital marketing, owners can take the time to focus on other aspects of the business, while being sure that their digital marketing is well taken care of. All the above factors should be carefully considered and implemented when deciding whether to hire a digital marketing agency or get an in-house specialist, it may be a long and stressful process at first, but once a reliable agency is picked, and the work is delegated, marketing agencies can be a real blessing for early and upcoming businesses.