Fintech: From Legacy to Innovation | April Rudin | Engati CX

Founder and President of The Rudin Group, April J. Rudin has a chat with us about Fintech, and its shift from Legacy to Innovation.

Founder and President of The Rudin Group, April Rudin is widely acknowledged as a top marketing strategist as well as an influencer for financial-services and wealth-management. Distinguished by her ability to forecast and leverage critical trends and her expertise in digital and traditional media, she leads a firm, now in its tenth year, that designs bespoke marketing campaigns for some of the world’s leading wealth-management firms, fintech, and family offices; campaigns that strengthen the brand value and drive client acquisition.

Fintech: From Legacy to Innovation — The Video

Fintech: From Legacy to Innovation with April Rudin

The following section contains a summary of our interview with April. But if you’d prefer listening to the full interview, there’s a link to the podcast below.

What, in your opinion, is the reason behind the financial services sector adopting new technology at a faster rate than other verticals? How does AI help the finance sector?

April believes the financial services sector rate of adopting new tech is much slower than other verticals. This could be because of the old school way of thinking. Financial services has always been a people’s business. There’s a fear that automation could result in a loss of the personal touch. Most financial advisors in the United States are around 60 years of age, and are not tech savvy. So when it comes to transactions involving money, people are more comfortable with asking questions face-to-face before investing.

“64% of High Net Worth individuals expect their future wealth-management relationship to be digital.” How will conversational AI be a game-changer?

As mentioned before, people are more comfortable with asking questions face-to-face before investing or making any transactions, which is where Conversational AI comes in. AI has the ability to incorporate behaviour, and language to converse. It has the potential to fill the gap between personal relationships and technology.

With this use of AI, also comes a reduction of long, tedious wait times. Which is needed right now when moving out of the house is not advisable.

Do you believe the tech sector has been slow in adopting AI and digital tech for self-service and automation?

It’s difficult to answer this question. On one hand as mentioned above, Financial services has been slow in adopting new tech in general. What April does know is that we have a long way to go. We need to focus on closing the communication gap between the bank service provider and the user. And Financial institutions need to loosen and open up to using 3rd party technology providers for a smoother service. The other major challenge lies in educating the general public about how AI works.

Fintech: From Legacy to Innovation — A Spotify podcast with April Rudin

The rest of the interview discusses the origins of the Rudin group. We also discuss the future of financial services in a post-pandemic world with the emergence of new technologies. And how technology is enabling services like robo-investing, robo-advising, beta-tracking and more. Listen to the full interview here:

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Engati CX

We hope you’ve learnt a lot about the transition from Legacy to Innovation with April Rudin. Engati CX will be back with a new expert in a new episode soon. Stay tuned.

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We hope you’ve learnt a lot about Fintech: From Legacy to Innovation with April Rudin. Now it’s time to learn about Personal Branding. Check out our interview with Ian Moyse.