Evolution of Digital Media
How Vocal can make money for a writer is part of the evolution of digital media technology.
People essentially want to know how they can use the internet to make money, gain fame and influence, or just have their voice heard. The entire evolution of digital media, and every individual technological advancement, is met with the same questions. Sociologically, every new digital platform is viewed through that same lens:
How can I have my voice heard on the internet? How can I make money on the internet? How can I scale the money I can make on the internet?
The creators of Instagram did not set out to build a platform from which influencers could profit by selling space on their feeds to brands that want to be associated with them. In fact, Instagram has never provided a single tool built to facilitate that process. It was the platform's users that worked to figure out how to monetize what they were provided with, not the creators of the platform.
Building a Platform in Partnership with Our Writers
I believe that fundamentally, similar to the Instagram example, corporate forces and legacy tech architectures do not necessarily advocate for a free, capitalistically-driven internet. It is not a particularly even playing field in the race to internet fame. However, it is also very early in the transition from analog to digital, and advances are coming at an exponential pace.
Vocal is a disruptive concept. We built a publishing platform and a social community with the goal of partnering with the general public—with individuals—thereby eliminating conflict in revenues.
There is a marginal chance that the average single individual, alone on a blog site, will ever create fair monetary compensation in exchange for content creation. Even if one figures out how to make money this way, the odds of being able to scale an opportunity are negligible because the deck is stacked against the individual entrepreneur, small brand, or amateur promoter.
Don't Buy Lottery Tickets. Publish Content. Better Odds.
People often wonder:
If the odds are so slim of achieving monetary success and having your voice heard on the internet, why do so many people continue to chase an unrealistic probability?
Las Vegas, the stock market, and scratch off lottery tickets may provide some insight—but the truth is that people need a forum to exercise their passion and creativity far more than they need the lottery. By publishing on Vocal, an environment where creators own a piece of the upside that results from their creativity, a writer can own an infinite amount of metaphorical lottery tickets reliant upon the success of their content.
Invest in your content. Be smart about your content. Follow the digital media evolution and explore Vocal today.